Sr. Manager Marketing Operations

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Hiring Remotely in Washington, DC, USA
In-Office or Remote
Senior level
Healthtech
The Role
Leads marketing operations for direct online and telephonic acquisition funnels. Identifies conversion opportunities through experience audits and quantitative data, partners with Product, UX, Design, and Engineering to launch improved user experiences, designs AI-powered workflows and agents, analyzes prospect and member conversations, and experiments with new acquisition channels and offers.
Summary Generated by Built In

Job Description

Senior Manager, Marketing Operations


At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. That’s why we’re gathering smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology - to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. Founded in 2017, we've grown fast and now serve members across the United States.  And we've just started. So join us on this mission!


Job Description


The Growth Marketing team is a team of consumer-minded operators who create innovative experiences that help prospects discover, shop and join Devoted. Our team culture values and supports a growth mindset, intellectual curiosity and collaboration across a wide range of creative and analytical disciplines. 


We are looking for a Senior Manager, Marketing Operations to drive innovative additions to our direct online and telephonic prospect experience. 


Responsibilities

  • Identify opportunities where prospects fall out of the direct telephonic/online acquisition funnels, and propose corresponding high ROI improvements, rooted in experience audit and quantitative data
  • Partner with Product Management, UX/Design and Engineering to improve online browse, comparison and shopping experiences, and move new user flows into production
  • Drive the conceptualization and AI-workflow design on consumer-facing digital experiences that improve conversion or better deliver’s Devoted’s brand promise to prospects
  • Build and scale AI agents that dive into prospect and member conversations to identify powerful moments, quotes, and translatable insights
  • Enable experimentation of new channels and new offers to broaden the prospect funnel 

You are… 

  • A strategic operator comfortable with end-to-end ownership of initiatives, reporting metrics and driving strategic discussions
  • An analytical mind with a creative spirit, works well with Creative Designers, Copywriters, Product Managers, Engineers, Data Scientists alike 
  • Passionate about creating great consumer experiences rooted in deep qualitative consumer insights and quantitative web analytics
  • Comfortable in a fast-paced environment, have a bias for action, able to operate with incomplete information; a self-starter; solving problems crappily and resourcefully 
  • Capable of stepping back and assessing the “so what” of the big picture, and also capable of leaning in, rolling up your sleeves, and getting the small details right

Why Devoted


Make a difference... a big difference. You will have the opportunity, in a unique and dynamic culture, to be a part of something incredibly meaningful. We’re a disruptive startup with an inspiring mission. Learn and grow alongside our world-class team of healthcare, technology, and data leaders, dedicated to building a health plan and clinical services that care for everyone like they were our own family. Our team and board members have decades of experience in health care entrepreneurship, data, technology, services, and policy. With their support, we look forward to building a health plan and clinical services that will give seniors easy access to the high-quality care they deserve.

The pay range listed for this position is the range the organization reasonably and in good faith expects to pay for this position at the time of the posting. Once the interview process begins, your talent partner will provide additional information on the compensation for the role, along with additional information on our total rewards package. The actual base salary offered will depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Total Rewards package includes:

  • Employer sponsored health, dental and vision plan with low or no premium

  • Generous paid time off

  • $100 monthly mobile or internet stipend

  • Stock options for all employees

  • Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles

  • Parental leave program

  • 401K program

  • And more....

*Our total rewards package is for full time employees only. Intern and Contract positions are not eligible.

Founded in 2017, Devoted Health is on a mission to dramatically improve the health and well-being of older Americans by caring for everyone like they are family, and that includes our employees. Our robust and seamlessly integrated care platform merges advanced data and AI access with world-class clinical and service experiences to create a member experience that is unlike the industry norm. To continue building upon our mission, we want to bring together those who share our values, embrace change and advancement, and are enthusiastic about where we're going — all the while bringing their own unique qualities, experiences, and expertise, in hopes of further changing the healthcare experience.


Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives. This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business.


As an Equal Opportunity Employer, the Company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

Skills Required

  • End-to-end ownership of strategic initiatives
  • Experience reporting metrics and driving strategic discussions
  • Analytical and creative problem-solving skills
  • Ability to collaborate with designers, copywriters, product managers, engineers, and data scientists
  • Experience creating consumer experiences informed by qualitative insights and quantitative web analytics
  • Ability to work effectively in a fast-paced environment with incomplete information
  • Strong attention to detail and resourceful execution

Devoted Health Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Devoted Health and has not been reviewed or approved by Devoted Health.

  • Fair & Transparent Compensation — Pay is considered fair and competitive across many roles, with compensation perceived favorably relative to similar employers. Tech pay benchmarks and remote‑friendly arrangements reinforce the sense of solid total rewards.
  • Healthcare Strength — Healthcare coverage is highlighted as strong, including comprehensive medical plans and mental‑health support. Great healthcare benefits are often singled out as a standout element of the package.
  • Leave & Time Off Breadth — Generous vacation and holiday time are emphasized as part of total rewards. Some roles also note overtime and enhanced holiday pay that strengthen the overall time‑off and pay value.

Devoted Health Insights

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The Company
HQ: Waltham, MA
1,120 Employees
Year Founded: 2017

What We Do

Devoted Health is a new healthcare company serving seniors. Our mission is to dramatically improve the health and well-being of older Americans by caring for each and every person like they are family. We are devoted to the health and wellness of our members by helping them navigate the healthcare system with personal guides, by utilizing world-class technology to enable a simplified experience, and by partnering with top providers for better health outcomes.

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