Sr Manager, Marketing Analytics

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
We're seeking a Senior Manager, Marketing Analytics to help define and lead how the SharkNinja Marketing team harnesses AI to power smarter decisions globally. This is a high-impact, evolving role at the intersection of data, technology, and marketing strategy - and the right candidate will help shape what it becomes.
The ideal candidate brings a strong foundation in data and analytics engineering, a genuine curiosity about applied AI, and the ability to translate emerging capabilities into practical tools that help marketing teams move faster and make better decisions.
Responsibilities

• Launch performance intelligence: Develop the frameworks, metrics, and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success - identifying the drivers of launch performance across markets and product lines.
• Content effectiveness: Build the measurement infrastructure to assess social content effectiveness, surface performance patterns, and connect content signals to broader marketing and commercial outcomes.
• Upstream market intelligence: Leverage AI to synthesize competitive, consumer, and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the market.
• Data infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence, content effectiveness, and upstream market analysis - ensuring quality, scalability, and alignment with the broader global marketing strategy.
• Cross-functional partnership: Collaborate with Marketing, Analytics, IT, and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forward.

Requirements

• Education: Bachelor's in Data Science, Analytics, Computer Science, or related field. Master's preferred.
• Experience: 8-10 years in analytics or data science, with demonstrated experience applying AI or ML in a commercial context. CPG, retail, or consumer technology background preferred.
• Applied AI: Practical experience deploying AI and machine learning solutions that generate measurable business impact, not just theoretical knowledge.
• Modern data stack: Proficiency in tools such as Snowflake, dbt, and Fivetran, with strong knowledge of ETL/ELT processes and visualization platforms.
• Commercial acumen: Ability to connect data and AI outputs to marketing and business outcomes, with enough fluency across media, social, and go-to-market to ask the right questions.
• Communication & influence: Strong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendations.
• Player-coach mindset: Proven ability to build hands-on while enabling broader team success. Comfortable operating with ambiguity and establishing structure in a fast-moving, matrixed environment.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$153,000-$187,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]