Sr. Manager, Marketing Activation Sciences

Posted 11 Days Ago
Hiring Remotely in District of Columbia
Remote
173K-265K Annually
5-7 Years Experience
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
The Senior Manager of Marketing Activation Sciences is responsible for targeting prospective vehicle audiences, integrating data sources, and optimizing audience activation to drive sales. They lead a team in creating scalable data products and models for high ROI targeting and activations.
Summary Generated by Built In

Description
The Role:
The senior manager of Marketing Activation Sciences is the internal expert on the methodology and practice of targeting prospective vehicle audiences. The SM has deep technical expertise in best-in-class targeting methodologies, integration of 1P/3P data sources, onboarding of identity resolution services, and media/channel platforms. The individual has expertise in data privacy issues, Martech concepts and demand generation tactics.
This leader will work closely with stakeholders in the vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales.
As a leader with a technical background, you will be responsible for leading a team of hands-on practitioners, drawing insights, and creating scalable data products and models that identify targeting and activations with high return on investment, via hypothesis testing, prototyping, and experimentation. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
This is a global role focused on driving analytics partnership and strategy. You will be an ambassador for the greater Enterprise Data, Analytics, and Insights team, and focused on democratizing data and decisions. You will lead a team and be tasked with their growth and development through instruction, education, coaching and mentorship, amplifying the value and impact that analytics can make across GM. This leader has balance - they strike the right chord of technical leadership and coaching, humbly elevating and advocating for their team - with an equilibrium of storytelling, showing influence and strategic focus for peers and leaders of supporting functions, enabling them to drive revenue growth.
What You'll Do:

  • Possess contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.
  • Own a strategic roadmap with executable outcomes to provide business value and impact.
  • Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions.
  • Possess knowledge of how to map data skills, techniques, and tools to problems.
  • Work with a product owner and teammates to develop requirements definitions.
  • Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.
  • Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.
  • Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly.
  • Ensure a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.


Your Skills & Abilities (Required Qualifications):

  • 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
  • 5+ years working with a marketing / media team on shared objectives.
  • 2+ years of experience successfully leading technical teams or work.
  • Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
  • Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non-random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.
  • Prior experience with at least one of the following methodologies: customer lifetime value, customer loyalty and churn, behavior-based segmentation, causal inference, incrementality modeling, multi-touch attribution, propensity modeling or targeting.
  • Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
  • Strong drive for results and intellectual curiosity; must be a self-starter.
  • Prior experience evaluating and/or hiring high-performing talent with the ability to train, mentor, and evaluate the technical capabilities of others.
  • Strong project management skills with demonstrated success.
  • Familiarity with Agile project management and product development.
  • Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
  • Excellent team player with strong interpersonal skills and a highly collaborative work style.
  • Excellent oral, listening, presentation, and written communication skills.


Additional Description
This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA or Warren, MI, you are expected to report to that location three times a week, at minimum.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
#LI-CC1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

What the Team is Saying

Divya
Eseme
Kendra
Navya
Charles
Victoria
Sri
Jeremiah Hamlin
The Company
HQ: Detroit, MI
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Our “Work Appropriately” philosophy enables our employees have the flexibility to work where they can have the greatest impact to achieve their goals and for their individual success, depending on the nature of their work.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

General Motors Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
Company Office Image
HQDetroit Renaissance Center Global HQ
JP
FR
IL
NO
NZ
Alvear, Santa Fé
Company Office Image
Austin IT Innovation Center
Bengaluru, IN
Bogotá, CO
Company Office Image
Charlotte Technical Center
Huechuraba, Santiago Metropolitan Region
Indaiatuba, São Paulo
Kapuskasing, Ontario
Langley, British Columbia
Ireland IT Innovation Center
Markham, Ontario
Melbourne, Victoria
Mexico City, MX
Milford, MI
Company Office Image
Mountain View Tech Center
Münster, DE
California Design Center
Oshawa, Ontario
Company Office Image
Pontiac Engineering Center
Ramos Arizpe, Coahuila
Company Office Image
Roswell, GA
São Caetano do Sul, São Paulo
Silao, Guanajuato
Company Office Image
Global Technical Center
Learn more

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account