Job Title:Sr. Manager, Lifecycle Marketing
Role Overview:
As a critical member of the McAfee retention team, the Lifecycle Marketing Manager will be responsible for driving key business metrics through data-driven experimentation, and optimization. This person will report to the Director of Retention Marketing and be responsible for identifying, planning, executing and monitoring performance of marketing campaigns and other strategic initiatives intended to optimize and personalize the customer journey from initial purchase and activation through retention. This person will work closely with partner sales, other marketing specialists and cross-functional stakeholders through day-to-day execution of testing, analytics, creative, campaign launches for key customer segments.
This position is based in the USA, Texas; you may be required to be onsite at our Frisco, TX office likely 1-2 times a week, with flexibility around this. We will only consider candidates currently in the USA, Texas and are not offering relocation assistance at this time.
About the Role:
- Lead the strategy, creation, and execution of comprehensive integrated marketing campaigns aimed at increasing awareness, fostering understanding, and driving growth through retention.
- Advocate for the consumer and partners, ensuring consistency in visuals and messaging across programs, audiences, and regions within the business..
- Lead creative optimization for the customer journey to improve the customer relationship and drive engagement, while focusing on key monetization opportunities.
- Develop and execute testing strategies to optimize retention and monetization through personalized offers, promotions, and messaging.
- Perform end-to-end monitoring of campaign execution and performance.
- Work both independently and collaboratively with cross-functional teams to manage stakeholders and drive initiatives.
- Monitor, evaluate, and report on key metrics relating to bookings, retention rates, customer journey, and campaign performance for the portion of the retention business within your scope.
About You:
- 7+ years of experience leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns.
- Strong ability to analyze, interpret, and work with data is essential for success in this role.
- Experience managing agency & outside partners (media, creative, and research).
- Comprehensive understanding of the a/b testing process and data-driven experimentation; knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms.
- Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models.
- Strong business acumen and understanding of financial performance, underlying drivers and levers.
- Strong execution skills including proven ability to drive multiple initiatives in a fast-paced, innovative environment.
- Exhibit excellent analytical and critical thinking skills, along with persuasive verbal and written communication abilities.
- Team player that develops strong relationships, is able to influence stakeholders and drive cross-functional alignment to accomplish strategic objective.
- Past experience managing people.
- Background in high-growth or transformation-focused businesses.
- Familiarity with global businesses, tech industries, software-as-a-service business models, B2C & B2B2C distribution channels are desirable.
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Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $109,240.00-$179,462.50. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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What We Do
McAfee is a global organization with a 30-year history and a brand known the world over for innovation, collaboration and trust. McAfee’s historical accomplishments are founded upon decades of threat and vulnerability research, product innovation, practical application and a brand which individuals, organizations and governments have come to trust.
