At PopSockets, integrated marketing is the strategic engine behind how we go to market. The Sr. Manager, Integrated Marketing owns the campaign platform and seasonal launch strategy — translating brand positioning, consumer insights, and product truth into clear, compelling plans that every channel partner can execute against with confidence.
This is a role for a big-picture thinker who is equally fluent in brand strategy and commercial realities. You will lead the development of 360° activation plans that drive both sell-in and sell-through, author briefs that inspire great work across every function, and serve as the cross-functional connective tissue that keeps Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative all moving in the same direction — around the same consumer, the same story, and the same goals.
Reporting to the VP of Global Brand & Marketing, you will own the integrated marketing calendar and lead the brief-to-activation process for all major campaigns, ensuring PopSockets shows up consistently and powerfully across every touchpoint — from a wholesale sell-in presentation to a product launch on TikTok to an in-store experience at retail.
YOUR OBJECTIVE: To be the strategic connector who ensures every campaign, launch, and brand moment comes to life in a cohesive, high-impact way — championing go-to-market alignment, driving cross-functional clarity, and translating brand strategy, consumer insight, and product truth into integrated marketing plans that build brand love and deliver commercial results.
What You'll Own
- Lead the development of integrated brand campaign platforms and seasonal launch strategies for PopSockets — grounded in consumer insights, brand DNA, and product truth, and built to drive both sell-in momentum and sell-through performance
- Build comprehensive US activation plans for every major campaign and launch, defining the role of each channel — social, influencer, PR, wholesale marketing, store, ecommerce, and marketplaces — and how they work together to deliver a cohesive consumer experience
- Author best-in-class campaign briefs that give every channel partner what they need to do their best work: a sharp consumer insight, a clear brand POV, specific channel direction, and unmistakable creative guardrails
- Own the integrated marketing calendar — sequencing campaign moments, launch windows, and sell-in milestones to ensure the right message reaches the right consumer at the right time across all touchpoints
- Develop and maintain content matrices that map messaging, creative assets, and channel activations across the full funnel — ensuring strategic clarity and brand consistency from awareness through purchase
- Serve as the team's sharpest consumer voice — deeply understanding our three audiences (Style Maven, Solutionist, and Interest Amplifier) and consistently bringing their perspective into every brief, plan, and cross-functional decision
- Develop and maintain deep channel fluency across social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — understanding what each channel needs to perform and how to build plans that set every partner up for success
- Stay current on consumer behavior, cultural trends, and the competitive landscape, proactively bringing insights and opportunities forward to sharpen PopSockets' campaign approach and strengthen brand positioning
- Serve as the strategic integrator across a broad set of cross-functional partners — bringing Product & Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative together around a unified campaign vision, clear timelines, and shared goals
- Partner with Product & Merchandising early in the planning process to deeply understand product innovation, launch timing, and seasonal priorities — translating those inputs into consumer-facing campaign narratives that make the product story compelling and commercially relevant
- Work closely with Planning to align integrated marketing calendars with inventory, launch windows, and commercial milestones — ensuring campaigns are timed to drive both sell-in and sell-through
- Collaborate with Wholesale and Ecommerce teams to build activation plans that support retail partner needs, drive in-store and online conversion, and connect brand storytelling to commercial outcomes across all channels
- Brief and align PR, Social, Influencer, and Creative teams with campaign platforms and seasonal direction that give each function a clear strategic foundation — while leaving room for channel-specific excellence
- Lead integrated planning meetings, seasonal kick-offs, and go-to-market reviews that create clarity, build momentum, and keep all partners moving in the same direction
- Build and deliver compelling presentations for internal stakeholders, wholesale partners, and senior leadership that communicate campaign vision and earn cross-functional alignment
- Measure integrated campaign performance in partnership with Analytics, CRM, and channel teams — tracking impact across brand health, engagement, and commercial metrics and translating results into clear learnings
- Build a culture of continuous improvement within the integrated marketing function — using post-campaign analysis to sharpen future briefs, refine channel strategies, and evolve the planning process
- Contribute to the global marketing scorecard, ensuring campaign results are reported with clarity and connected to the broader brand and business objectives
Campaign Strategy & Seasonal Launch Planning
Consumer & Channel Fluency
Cross-Functional Leadership & Alignment
Performance, Learning & Optimization
What You Bring
- 7+ years of experience in integrated marketing or brand marketing at a consumer lifestyle brand — with a strong track record of building and executing 360° campaigns that drive both brand and commercial results
- Exceptional brief-writing skills — you write briefs that genuinely inspire great work, because they are rooted in real consumer insight, clear brand thinking, and specific, actionable direction
- Deep consumer fluency — you start with the consumer and build backwards, and you know how to translate consumer insight into campaign strategy that resonates and converts
- Strong working knowledge of the full channel mix — social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store — with the credibility to brief and lead each partner with confidence
- Proven ability to manage complex, multi-channel campaign calendars across multiple seasons and stakeholders without losing strategic coherence or creative quality
- A natural connector and collaborator who builds trust across teams, leads through influence rather than authority, and keeps campaigns moving forward even when things get complicated
- Experience developing sell-in tools and wholesale marketing plans that connect brand storytelling to commercial objectives is a strong plus
- Skilled at building presentations and executive summaries that make complex plans easy to understand and easy to get behind
- Comfortable in a fast-moving, entrepreneurial environment — you thrive when building structure where there isn't one yet
What Success Looks Like
- Best-in-class campaign briefs that are the starting point every channel team looks forward to receiving — sharp, insightful, and genuinely inspiring
- Seasonal launch plans that land with confidence in the market — driving sell-in with wholesale and retail partners, and converting consumer attention into sell-through across DTC, ecommerce, and marketplaces
- Cross-functional teams that are aligned, energized, and clear on their role in every campaign — with no gaps, no conflicting messages, and no missed moments
- A brand that shows up consistently and powerfully across every touchpoint — from the wholesale floor to the For You page
- Campaign performance that is tracked, reported, and learned from — with each launch making the next one smarter
- An integrated marketing function that is recognized internally as the strategic backbone of how PopSockets goes to market
Skills Required
- 7+ years of experience in integrated marketing or brand marketing at a consumer lifestyle brand
- Exceptional brief-writing skills
- Deep consumer fluency and ability to translate insight into strategy
- Strong working knowledge of social, influencer, PR, ecommerce, marketplaces, wholesale, and in-store channels
- Proven ability to manage complex, multi-channel campaign calendars across seasons and stakeholders
- Skilled at building presentations and executive summaries for senior leadership and partners
- Experience developing sell-in tools and wholesale marketing plans
- Comfortable in a fast-moving, entrepreneurial environment
What We Do
PopSockets LLC designs, manufactures and sells innovative products that merge function with self-expression. The PopSocket is a collapsible grip and stand that provides effortless one-hand holding for any mobile device. Customizable, re-positionable, and fun to pop, PopSockets embody the company’s mission to merge function with self-expression.
Why Work With Us
We combine the traditional benefits of a startup (amazing, dog-friendly office, tons of perks, lots of vacation time) with the growth and promise of an already successful organization. Come jump on the train.
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