Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
- Develop and evolve PlayStation's global influencer planning framework across priority portfolio moments.
- Translate audience objectives, business priorities, and cultural opportunities into clear influencer strategies and recommendations.
- Define integrated approaches across paid, earned, creator advocacy, Playmakers, talent partnerships, events, sponsorships, and local activation.
- Establish consistent briefs, planning calendars, inputs, and decision-making frameworks across influencer workstreams.
- Build a consistent view of priority audiences, creator archetypes, communities, platforms, and cultural behaviors relevant to PlayStation.
- Identify emerging creator, gaming, entertainment, sports, youth culture, and platform trends, partnering with Insights and Analytics to translate them into actionable strategy.
- Define where influencer support should be full-service, lighter-touch, locally led, agency-supported, or enabled through scalable playbooks.
- Develop investment and resource recommendations across priority initiatives, balancing business impact, cultural opportunity, audience reach, and available resources.
- Build and maintain a global planning model that incorporates local market expertise and establishes clear roles, inputs, briefing expectations, and feedback loops.
- Drive global consistency while enabling local cultural relevance, platform nuance, and creator-market fit.
- Define KPI, reporting, and learning frameworks that measure audience impact, cultural relevance, creator advocacy, engagement, efficiency, and business contribution.
- Translate campaign performance and learnings into future planning recommendations in partnership with activation leads, agencies, Analytics, and local markets.
- Serve as a strategic partner to cross-functional teams and senior leadership, providing clear recommendations on influencer opportunities, priorities, investment, and tradeoffs.
- Build tools, templates, AI-enabled workflows, and operating rhythms that improve speed, clarity, and scalability across the function.
- 10-12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy.
- Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent experience considered.
- Proven experience developing global influencer programs for major consumer brands, entertainment companies, gaming companies, studios, agencies, platforms, or technology brands.
- Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent/influencer models, and the behaviors shaping cultural relevance today.
- Strong strategic planning capability, including audience definition, portfolio prioritization, brief development, measurement frameworks, and investment recommendations.
- Experience building operating models, planning processes, playbooks, and cross-functional ways of working in complex matrixed organizations.
- Strong executive communication skills, including the ability to synthesize complex information into clear recommendations and persuasive exec-level presentations.
- Demonstrated ability to influence senior stakeholders and partner effectively across Brand, Product Marketing, Studios, Local Markets, PR/Comms, Social, Media, Legal, Finance, Procurement, and agency teams.
- Strong analytical orientation with the ability to define KPIs, interpret campaign results, identify learnings, and translate data into future planning decisions.
- AI fluency or willingness to rapidly adopt AI-enabled workflows for cultural trend scanning, creator discovery, reporting, knowledge management, and planning efficiency.
- Highly organized, proactive, and comfortable operating in a fast-paced environment with competing priorities, confidential information, and high-visibility initiatives.
- Genuine passion for gaming, entertainment, creators, sports, youth culture, and the PlayStation brand.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Skills Required
- 10–12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy
- Bachelor’s degree in marketing, advertising, communications, business, or a related field; equivalent experience considered
- Experience developing global influencer programs for major consumer brands, entertainment companies, gaming companies, studios, agencies, platforms, or technology brands
- Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent and influencer models, and cultural relevance
- Strong strategic planning skills, including audience definition, portfolio prioritization, brief development, measurement frameworks, and investment recommendations
- Experience building operating models, planning processes, playbooks, and cross-functional ways of working in complex matrixed organizations
- Strong executive communication skills and ability to synthesize complex information into clear recommendations and executive presentations
- Ability to influence senior stakeholders and collaborate across Brand, Product Marketing, Studios, Local Markets, PR and Communications, Social, Media, Legal, Finance, Procurement, and agency teams
- Strong analytical orientation, including defining KPIs, interpreting campaign results, identifying learnings, and translating data into planning decisions
- AI fluency or willingness to rapidly adopt AI-enabled workflows
- Highly organized, proactive, and comfortable operating in a fast-paced environment with competing priorities, confidential information, and high-visibility initiatives
- Passion for gaming, entertainment, creators, sports, youth culture, and the PlayStation brand
PlayStation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PlayStation and has not been reviewed or approved by PlayStation.
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Healthcare Strength — The package includes medical, dental, vision, prescription coverage, mental wellbeing programs, disability, and life insurance. Feedback suggests coverage breadth is a consistent strength that helps anchor overall comp satisfaction.
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Retirement Support — U.S. offerings include a 401(k) with a company match along with student‑loan repayment and a college‑savings plan match. These financial supports are positioned as strong additions to total compensation.
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Parental & Family Support — Offerings include paid parental and family‑care leave, fertility and family‑forming support, backup care, and child developmental resources. Feedback suggests these programs are valued and contribute to a well‑rounded package.
PlayStation Insights
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media. This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
