ColourPop is seeking a strategic, results-driven Sr. Manager, Growth Marketing to lead our performance marketing initiatives and spearhead our customer acquisition strategy. In this high-impact leadership role, you'll own all acquisition marketing programs—including paid social, search, affiliates, and emerging platforms. You'll be responsible for driving efficient, sustainable growth through performance strategy, creative testing, and ongoing optimization. As the lead, you’ll play a pivotal role in shaping our marketing strategies, optimizing large-scale budgets, and collaborating cross-functionally to achieve business goals. This position reports to the VP of Digital & Ecommerce and is ideal for someone with extensive experience in scaling Paid Social and Search channels for eCommerce brands.
What You Will Be Doing:
- Develop and Own Strategy: Execute comprehensive Paid Social and Search strategies that drives customer acquisition, maximizes ROAS, and supports overall business objectives.
- Lead High-Performing Partners: Manage, guide, and direct a team of agency partners fostering collaboration.
- Own and evolve the paid social strategy across Meta, TikTok, Snapchat, etc. and other relevant platforms to scale revenue.
- Fully own and scale TikTok and TikTok shop performance and able to drive the channel in house without agency support.
- Budget Ownership: Manage and optimize large-scale marketing budgets to ensure efficient spend allocation, balancing short-term performance with long-term growth.
- Collaborate Cross-Functionally: Partner with Creative, Social, CRM, and Marketing teams to align marketing initiatives with overall brand and business goals.
- Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences.
- Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts.
- Explore New Opportunities: Identify emerging platforms and opportunities to expand customer acquisition efforts.
- Drive Innovation: Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
What Will Make You Stand Out:
- Experience: 6+ years of performance marketing experience, with a strong focus on Paid Social + Search for DTC eCommerce brands. Proven success managing and scaling large budgets.
- Leadership: Demonstrated experience building and leading high-performing teams, with the ability to inspire and mentor others.
- Knowledge of both growth and lifecycle marketing is a plus
- Strategic Thinking: Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.
- Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results.
- Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
- Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth.
- Cultural Fit: Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work.
ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + 100% match, paid holidays, product discounts and more. The salary range for this position is $120k - $135k DOE + annual bonus.
Top Skills
What We Do
Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).
