McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
McKesson Medical-Surgical (MMS) is seeking a dynamic and experienced Senior Manager, Growth Marketing located in or near Richmond, VA. This role is responsible for building and optimizing life-cycle marketing campaigns aligned to business priorities. Focused on customer brand awareness, acquisition and growth, including strategy development and optimization across channels. Brings a data driven approach and enables both strategic and tactical thinking with a desire to test and learn to drive continual improvement.
This role will report directly to the Director of Growth Marketing and will collaborate across various marketing teams.
Primary responsibilities include:
Develop and implement comprehensive growth marketing strategies aligned with McKesson's business objectives in collaboration with cross-functional teams.
Advance channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels
Develop Campaign Journey Maps
Drive the development and oversight of customer acquisition, retention & penetration strategies
Focus & Responsibilities
1. Strategic Planning and Execution:
Design and oversee the execution of comprehensive multi-channel marketing campaigns aligned to strategic priorities providing key KPIs and budget recommendations.
Collaborate across marketing teams to develop annual content strategy and editorial calendar including distribution strategy.
Regularly interface with Marketing Business Partners, Product Marketing, Sales Enablement and Demand Generation teams to ensure alignment on planned marketing activities, provide guidance, and collect feedback.
Manage agency partnerships & relationships and development of annual media plan.
Collaborate with cross-functional teams to leverage personalization, modular content, and DAAA models to inform marketing strategy
2. Performance Measurement & Insights
Share regular reporting and insights with stakeholders and marketing leaders, identifying trends, opportunities, and areas for optimization to drive continuous improvement.
In partnership with Performance Analytics, monitor campaign performance to make strategic optimizations to maximize ROI and achieve campaign objectives.
Innovative test & learn– bringing the best-in-class strategies from industry and our internal learnings to evolve how we build demand
3. Channel Evaluation & Innovation
Conduct regular audits of owned channels to assess performance, identify areas for improvement and innovation, and ensure alignment with partners and marketing leadership
In partnership with Digital Strategy Team identify and test new channels to reach our target audience.
Expert in Salesforce Marketing Cloud
Critical Skills
Degree or equivalent and typically requires 7+ years of relevant experience.
8+ years in marketing, or a related field, with a proven track record of driving marketing campaign performance preferred.
Minimum of 7 years of B2B Marketing experience.
Previous experience managing agencies.
Demonstrated success in collaborating with cross-functional teams (brand, marketing, product) to align initiatives and support business growth.
Exceptional written and oral communications with a demonstrated ability to develop clear, concise, and compelling messaging.
Excels in dynamic environments with competing priorities.
Data driven mindset with strong analytical skills.
Deep knowledge of digital marketing tools & platforms including Salesforce Marketing Cloud, Google Ads, Social Media, Google Analytics, and other performance-based channels
Proven track record of success in driving ROI across paid search, display, email, social and other performance-based channels
Expertise in customer lifecycle management, including acquisition, onboarding, engagement and retention strategies
Strong project management skills with exceptional attention to detail
Education
Bachelor’s degree in Business, Marketing, or similar relevant degree
Travel
Must be located within a 100-mile range of Richmond-based McKesson Medical-Surgical office
Minimal travel for professional development / business meetings (~5%)
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position
$101,000 - $168,300McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
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Welcome to the official LinkedIn page for McKesson Corporation. We're an impact-driven organization dedicated to “Advancing Health Outcomes For All.” As a global healthcare company, we touch virtually every aspect of health. We work with biopharma companies, care providers, pharmacies, manufacturers, governments, and others to deliver insights, products and services that make quality care more accessible and affordable. To learn more about how #TeamMckesson helps improve care in every setting, visit: https://bit.ly/3xadvB0
