CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
About the RoleMGA Entertainment is scaling a DTC business across a multi-market brand portfolio, and this role owns the paid media budget behind it. You will lead how we approach growth marketing and customer acquisition: setting the strategy, managing the spend, and building the analytics and reporting rigor to know what is actually working and why.
You will work with internal and external paid media experts to execute across paid social, paid search, and affiliates, owning performance marketing for North America and Europe. You will work directly with the paid media leads to define short and long term goals, CAC and efficiency targets, and the guardrails for variable marketing spend.
You must think like an owner, knowing your numbers through tracking performance, spotting trends, and stress-testing what is scalable. You appreciate the wide range of brands and customers under MGA, and are able to define a framework of always-on and appropriate buckets of spend by brand, ranging from product drops to more seasonal collection release cadence.
What You’ll OwnBudget and channel strategy
- Channel strategy and execution across paid social, paid search, and affiliates, managing internal teams and external agency partners to deliver against targets
- The paid media budget across the DTC portfolio, including allocation, pacing, and the case for where incremental dollars should go
- Work directly with paid media leads to set short and long term goals, CAC and efficiency targets, and guardrails for variable marketing spend
- An always-on spend framework and playbook by brand, with distinct buckets for product drops and seasonal collection releases
Demand and unit economics
- Set the qualified-visitor and CAC definitions the business plans against, then allocate paid budget across markets and channels (Google, Meta, and others) against them every week
- Own and define acquisition strategy against named audiences and avatars: who we reach, what we want them to do, and what that is worth
- Design and hold web, SEO, and landing pages to conversion targets
- Partner with the wider DTC team to enrich the data and content available on site, and deep dive the opportunity to drive AEO and visibility within LLM-driven search
- Set the testing roadmap for performance marketing: own the experimentation design and calendar across email, SMS, app, and on-site to drive customer lifetime value
Measurement and ecosystem
- Analytics and reporting rigor: the measurement framework, the reporting cadence, and the attribution point of view that tells us what is working and why
- Creative strategy input, translating customer insight into briefs and feedback that make the work perform
- Stay plugged into the external digital ecosystem across platforms, agencies, AI and martech vendors, and startups, to identify opportunities before they are obvious and bring new capability into MGA early
- 5 to 8 years of performance marketing or growth marketing experience in a DTC or e-commerce environment, with direct ownership of a meaningful paid media budget
- Strongly analytica and obsessed with funnel metrics, with a strong point of view on which numbers belong on the dashboard and why
- Hands-on depth across paid social and paid search, with working knowledge of affiliate programs
- Experienced managing agencies and external partners, holding them to targets without micromanaging the execution
- Fluent in acquisition economics: CAC, LTV, contribution margin, blended versus platform-reported performance, and incrementality
- Proven at setting and running a structured testing roadmap, not just launching campaigns
- Able to translate who the customer is into creative and channel decisions, across a portfolio of brands with very different audiences
- Experienced across multiple markets or regions, which is a strong plus
- Curious about how discovery is shifting toward AI and LLM-driven search, with an appetite to figure out what that means for acquisition
- At your best in a fast-paced, highly collaborative environment with many stakeholders across brand, e-commerce, and operations
- An owner’s mindset: proactive, accountable to outcomes, and comfortable making the call with imperfect data
Salary:
$150,000.00 - $175,000.00 /year
Skills Required
- 5 to 8 years of performance marketing or growth marketing experience in a DTC or e-commerce environment
- Direct ownership of a meaningful paid media budget
- Strong analytical skills and expertise with funnel metrics and dashboard development
- Hands-on experience with paid social and paid search
- Working knowledge of affiliate programs
- Experience managing agencies and external partners against performance targets
- Fluency in CAC, LTV, contribution margin, blended versus platform-reported performance, and incrementality
- Proven experience setting and running a structured marketing testing roadmap
- Ability to translate customer insights into creative and channel decisions across multiple brands
- Experience across multiple markets or regions
- Curiosity about AI and LLM-driven search and its impact on acquisition
- Ability to work collaboratively across brand, e-commerce, and operations teams
- Proactive, accountable owner's mindset and comfort making decisions with imperfect data
What We Do
MGA Entertainment is a privately held toy and entertainment company that develops original and licensed consumer products and entertainment properties. Its portfolio spans toys, games, dolls, apparel, consumer electronics, home décor, and sporting goods, along with movies and television series. Known brands include L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, and MGA’s Miniverse. The company says its mission is to inspire imagination and creativity through innovative play.
