KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013, the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to brick and mortar locations, mobile and tiny house concept stores, and a robust ecommerce business, the brand is also available at many notable independent and major retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and Shopbop. KREWE’s unique approach to eyewear has created a cult following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, and Adam Huber, among others.
As the business grows, we are seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are looking for in candidates include an entrepreneurial spirit, a best-practices methodology, highest standards for execution, and a high level of accountability. Successful candidates are innovative and solution-oriented, adaptable and resilient, and team-oriented with a lean-in attitude.
We are currently searching for a high-performing Senior Manager of E-Commerce to join our team. Reporting to the Senior Director of E-Commerce, this key player will be responsible for managing our .com experience as the largest storefront and important expression of the KREWE brand. The Senior Manager will manage initiatives and projects within E-Commerce, partnering with performance marketing, CRM, organic social, and affiliate marketing teams to optimize conversion rate across the channel. The Senior Manager of E-Commerce will lead a team and contribute to execution of the go-to-market ecommerce plan around product launches and promotions, as well as technology/UX enhancements.
Key Responsibilities:
- Manage day to day operations of global E-commerce store.
- Use data analytics to generate insights and find growth opportunities related to collections, merchandising, assortment, user experience, site architecture, taxonomy, and critical path.
- Partner with paid media and CRM management team members to optimize conversion rate.
- Direct and manage our front and back-end development teams on roadmap to improve AOV, CVR and the overall customer journey.
- Develop & oversee UX/UI enhancement roadmap, in partnership with dev partners and designer.
- Lead execution of the site components of KREWE’s product launches and promotional events.
- Collaborate with cross-functional teams on strategic initiatives and partnerships.
- Develop segmentation and personalization strategy and tactics.
Requirements:
- Based in New York City, requiring regular in-person office presence in our Meatpacking District office.
- 5-7 years of experience in relevant ecommerce and site management experience, with at least 1 year in a team management role
- Strong leadership skills and proven ability to mobilize teams and projects
- Strong attention to detail and organizational skills
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions
- In-depth knowledge of eCommerce platforms and digital marketing tools
- In-depth knowledge of UX/UI best practices
- Experience managing front and back end development partners
- Experience in Shopify Plus; comfortable with Google Analytics and site analytics tools.
- Experience in Google Drive and Microsoft Office Suite
- Experience in Google Analytics, Klaviyo, and Attentive is a plus
- Retail (D2C) experience is preferred, preferably in luxury fashion or fashion accessories
Benefits and Perks:
- Salary Range: $95,000-$105,000 annually
- Group health plans: health, vision and dental insurance
- Welfare benefits: life, ad&d, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and unlimited Paid Time Off
- KREWE employee frame discount (of course!)
Diversity and Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
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What We Do
KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.
