Sr. Manager, Digital Technology DTC, HOKA NA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Manager, Digital Technology DTC, HOKA North America
Reports to: Sr. Director, HOKA NA eCommerce
Location:  US – Remote

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin

The Role

The Senior Manager, Digital Technology for HOKA North America will report directly to the Senior Director of HOKA North America eCommerce, serving as a strategic driver of regional eCommerce capabilities and a key partner in advancing omnichannel initiatives.

This role demands a proven leader with deep expertise in project management and cross-functional team development. Overseeing Front-End Development, Quality Assurance, and SCRUM Master functions, the Senior Manager will champion Agile methodologies and the SCRUM process to accelerate innovation and ensure seamless digital execution.

As a key collaborator, the Senior Manager will work closely with channel leads and global partners across technology, brand creative, and UX to align strategic roadmaps and pioneer innovative digital solutions. Leveraging data-driven insights, they will continuously monitor site performance, uncover opportunities for optimization, and enhance the digital ecosystem to drive business growth.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact  

The primary functions of this role, include but are not limited to:

1. Strategic Leadership:

• Develop and execute the regional digital technology roadmap aligned with long-term business objectives.
• Identify and integrate emerging industry trends to drive innovation and enhance digital capabilities.
• Translate business requirements into technical solutions, ensuring alignment across cross-functional teams.

2. People Leadership:

• Lead and develop high-performing teams, including Developers, Quality Assurance, and SCRUM Master roles.
• Foster a culture of collaboration, accountability, and continuous improvement.

3. SCRUM & Agile Execution:

• Champion Agile methodologies and best practices to enhance team efficiency and digital execution.
• Continuously refine delivery processes to optimize performance and scalability.

4. Cross-Functional Collaboration:

• Partner with global technology, brand creative, and UX teams to align roadmaps and drive an enhanced digital experience.

5. Data-Driven Optimization:

• Leverage data analytics to monitor site performance and health.
• Provide key insights to identify trends and drive continuous improvements.

6. Technology & Vendor Management:

• Maintain strong partnerships with key vendors to maximize platform capabilities and ongoing enhancements.
• Ensure all owned platforms are up to date with necessary upgrades, patches, and configurations.
• Audit for technical debt and collaborate with appropriate teams to implement resolutions.

Who You Are

• Strong understanding of digital technologies, eCommerce ecosystems, and emerging industry trends.
• Analytical thinker with a proactive approach to identifying challenges and implementing innovative solutions.
• Deep knowledge of Agile methodologies with the ability to foster an iterative, collaborative work environment.
• Able to inspire, mentor, and develop high-performing teams while fostering a culture of accountability and continuous improvement.
• Skilled in building strong partnerships across teams, ensuring alignment and seamless execution of digital initiatives.
• Proficient in interpreting data insights to optimize digital performance and enhance user experience.
• Able to refine and improve workflows, ensuring efficiency and scalability in digital technology initiatives.
• Strong influential communicator with the ability to articulate technical concepts, align priorities, and drive consensus among key stakeholders.
• Skilled in evaluating, engaging, and maximizing partnerships with third-party technology providers to enhance platform capabilities.

We’d love to hear from people with

• 7+ years of experience in digital technology, eCommerce, or a related field.
• 3+ years of experience in a leadership role managing cross-functional technical teams.
• Strong background in Agile methodologies, with expertise in SCRUM frameworks and best practices.
• Proven experience managing eCommerce platforms, front-end development, and digital project delivery.
• Hands-on experience with data analytics, site performance monitoring, and driving digital optimizations.
• Experience collaborating with global teams, stakeholders, and third-party vendors to align strategic roadmaps.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$160,000 - $175,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.