The Senior Manager Digital Experience is responsible for bringing the digital experience roadmap to life across our North American brand portfolio while driving synchronization within our global ecosystem. In this role, you will champion the "fan experience," translating digital strategies into high-performing, compliant, and intuitive website journeys.
Acting as a vital bridge between regional commercial squads and global technical teams, you will partner intimately with your European counterparts to operate as a unified, global digital experience organization. You will eliminate consumer friction points, drive discoverability, scale shared tech capabilities, and continuously optimize the digital funnel. This is an execution-focused leadership role tailored for a data-driven expert who thrives on cross-functional teamwork and global alignment.
This position reports to the Director Ecommerce, NA and is based out of our Irvine, CA location.
As the Senior Manager Digital Experience, you will have an opportunity to:
- Bring the digital experience roadmap to life across brand websites by translating approved priorities into clear requirements, work plans, and measurable deliverables.
- Manage end-to-end execution of experience initiatives across key customer journeys, including navigation, search, product discovery, product detail (PDP), content, cart, checkout, account, loyalty, and post-purchase experiences. Partner closely with European counterparts, global digital experience team members, and Global Support product managers and engineering teams to align on scope, requirements, dependencies, priorities, and delivery.
- Lead, coach, and develop direct reports, acting as a dedicated mentor to upskill team in digital operations, content deployment, and data analysis while fostering a collaborative, consumer-first culture focused on effective execution.
- Drive search discoverability and customer acquisition by leveraging tools like SEMrush to deliver cutting-edge Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) initiatives.
- Use consumer insights, behavioral analytics, usability feedback, experimentation, and business performance to identify conversion friction points and recommend data-backed enhancements for inclusion on the roadmap.
- Safeguard brand compliance and digital inclusivity by ensuring all touchpoints meet digital accessibility (ADA) standards and WCAG requirements, actively utilizing compliance platforms like LevelAccess for regular audits and issue prioritization.
- Partner across global and regional Content, Merchandising, Digital Marketing, Ecommerce, Technology, Analytics, Legal, and Global Support teams to establish a shared understanding of objectives, scope, ownership, timing, and success measures for coordinated launches, campaigns, and ongoing site improvements.
- Apply and maintain digital experience standards, reusable patterns, operating processes, and quality expectations that improve consistency, speed, accessibility, and scalability across global regions.
- Manage a robust test-and-learn program using experimentation and qualitative and quantitative insights to validate opportunities, reduce friction, and improve customer experience and conversion.
- Define initiative-level success measures, monitor site performance, communicate actionable insights, and provide evidence-based recommendations to Directors and VP for roadmap consideration.
- Coordinate agency and vendor partners where applicable, ensuring quality, accountability, and alignment with approved roadmap priorities.
You have:
- Proven People Leadership & Coaching Skills: 2+ years of formal people management experience, with a passionate track record of mentoring, training, and developing team members, helping them grow their skills in digital operations and data analysis.
- Cross-Functional & Global Collaboration: Strong leadership, presentation, and stakeholder-management skills. Proven ability to operate within a global matrix structure, comfortably collaborating across time zones with European counterparts to build a unified global team.
- The Ultimate Digital Liaison: Exceptional ability to act as a bridge between commercial teams (Merchandising and Digital Marketing), creative teams, and technical teams (Product Managers and Development Engineers) by translating business intent into technical requirements.
- Demonstrated Digital Experience Execution: 6+ years of experience executing digital experience, ecommerce, UX, or content roadmaps for consumer-facing websites (DTC strongly preferred).
- Deep Customer Journey & CRO Expertise: Strong understanding of responsive design, information architecture, conversion optimization, and user journey mapping, with a record of turning qualitative/quantitative data into friction-reducing site features.
- Advanced UI/UX Tool Proficiency: Hands-on experience collaborating with design workflows, creating wireframes, or reviewing design layouts using collaborative design platforms like Figma.
- Advanced SEO/AEO & Discovery Strategy: Practical experience leveraging enterprise search and optimization tools like SEMrush to drive organic traffic, uncover consumer intent, and track search trends.
- Digital Accessibility & Compliance Expertise: Firm grasp of digital accessibility standards (ADA/WCAG), with experience leveraging compliance platforms like LevelAccess (or similar tools) to run audits and prioritize remediation tickets.
- Data-Driven Mindset: Expert-level ability to pull actionable insights from digital experience tools and enterprise analytics engines (e.g., Google Analytics 4) to prove business value and measure success.
- Strong Program Management: Exceptional organizational skills to manage multiple priorities, campaign dependencies, site launches, and regional stakeholders simultaneously in a fast-paced environment.
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Pay Range:
Annual Salary: $130,000.00 - $140,000.00The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Protected Veteran/Disabled
Skills Required
- 2+ years of formal people management experience
- Experience mentoring, training, and developing team members in digital operations and data analysis
- Strong leadership, presentation, and stakeholder-management skills
- Experience collaborating within a global matrix structure and across time zones
- Ability to translate business intent into technical requirements for product and engineering teams
- 6+ years of experience executing digital experience, ecommerce, UX, or content roadmaps for consumer-facing websites
- Direct-to-consumer experience
- Knowledge of responsive design, information architecture, conversion optimization, and user journey mapping
- Experience using collaborative design platforms such as Figma
- Practical experience with enterprise search and optimization tools such as SEMrush
- Knowledge of digital accessibility standards including ADA and WCAG
- Experience using accessibility compliance platforms such as LevelAccess or similar tools
- Expertise extracting actionable insights from digital experience tools and analytics platforms such as Google Analytics 4
- Strong program management and organizational skills for managing multiple priorities, dependencies, launches, and stakeholders
What We Do
OUR STORY Fox Racing is the global leader in motocross, mountain biking gear and apparel. We outfit the world’s best competitive athletes and enthusiasts with products that combine innovation, style, and rooted in the brand's original competitive motocross spirit. BORN FROM DIRT Before there was Fox Racing, there was a vision. Geoff Fox believed his high-performance suspension and engine components could give riders an on-track advantage. Driven to prove this on his terms, he founded team Moto-X Fox to compete against the might of the Japanese factory teams. The team quickly became the top non-factory riders in the competitive AMA 125 National Championship series, proving that the products he and his team designed and built were the best money could buy. FUELED BY PASSION Although we have expanded our activities and products into Mountain Bike, BMX, Surf and Wakeboard, the idea of elevating athletic performance through progressive innovation is still what drives us. From moto gear to apparel to outerwear, everything we make is developed with the rider in mind. No matter the terrain, the condition or the environment, Fox designs and engineers gear and apparel with the goal of making every ride a great one. THE ONLY CONSTANT IS CHANGE Inspired by our heritage, we continue to push limits, defy boundaries and pursue continuous innovation. With each success, we set a larger, more ambitious goal. Through the guidance and feedback of Fox's championship-winning athletes, we continue to maximize the experience of the world's best competitive action sports athletes and enthusiasts with an array of products that combines innovation and style. Fox employs over 500 people, in over 20 countries worldwide, and has a proud history of sponsoring some of the finest athletes. Our corporate headquarters is located in Irvine, California, in the heart of Orange County.
