Sr. Manager, Demand Generation

Craft is the leader in supplier risk intelligence, enabling enterprises to discover, evaluate, and continuously monitor their suppliers at scale. Our unique, proprietary data platform tracks real-time signals on millions of companies globally, delivering best-in-class monitoring and insight into global supply chains. Our customers include Fortune 500 companies, government agencies, SMEs, and global service platforms. Through our configurable Software-as-a-Service portal, our customers can monitor any company they work with and execute critical actions in real-time. We’ve developed distribution partnerships with some of the largest integrators and software platforms globally.

We are a post-Series B high-growth technology company backed by top-tier investors in Silicon Valley and Europe, headquartered in San Francisco with hubs in Seattle, London, and Warsaw. We support remote and hybrid work, with team members across North America, Canada, and Europe.

We're looking for innovative and driven people passionate about building the future of Enterprise Intelligence to join our growing team!

Craft is seeking a talented marketer to lead our end-to-end Brand and Demand function.

The ideal candidate for this role is a creative, resourceful, self-starter who is excited to take ownership of the full-funnel demand lifecycle and the Craft brand. This person will collaborate closely with sales, sales operations, product marketing and marketing communications. We are looking for a passionate, out of the box, and metrics-driven operator who will push the boundaries to create effective integrated campaigns, events and lead gen activities. You will play a critical role in developing, evangelizing and executing cutting edge marketing methodologies and campaigns. The ideal candidate has experience leveraging modern marketing tech including AI to differentiate Craft, grow brand awareness and drive demand.

We’re looking for someone who is open to a hybrid work schedule and is available to come into our San Francisco office. Due to this, we’re only able to consider individuals located in San Francisco, CA for this role.

• Define marketing channel objectives, KPIs, and goals.

• Develop, deploy and manage integrated demand generation campaigns across channels (paid media, content syndication, SEO, GEO, email, webinars, events).

• Create integrated ABM demand gen campaigns and field/events strategy across segments, regions and personas.

• Own lead generation KPIs and continuously optimize for volume, quality, and cost.

• Partner with Product Marketing and Sales to ensure seamless lead hand-off and accurate attribution.

• Build and test messaging, content, and targeting strategies for different personas.

• Oversee automated marketing and lead nurturing programs.

• Analyze funnel performance and communicate results to stakeholders with clarity.

• Maintain and expand the marketing technology stack & operational systems, including account/lead scoring and triage, maintenance of prospect/customer data, and delivery of marketing performance reports.

• 10+ years experience in B2B enterprise software growth marketing, field and programs.

• Experience strategizing, building and measuring integrated demand generation campaigns, organizing and executing best in class field marketing activities and events.

• Experience creating campaign content and amplifying it across all channels.

• Experience building and targeting buyer/user personas.

• Experience with SEO/SEM and early experience in GEM.

• Experience with sales & marketing tools - Salesforce, Hubspot, Google Analytics and Adwords, Apollo, AI/LLMs , etc.

• Strategic thinker who starts with the ‘Why’ and aligns to growth goals. Someone who is solution-oriented and able to identify the immediate needs of a situation and establish a plan for meeting them; when problems arise, you don’t just acknowledge them: you think about how to solve them.

• Versatile—can change priorities/requirements, act fast, and be decisive in critical situations—all with a “can-do” attitude.

• Customer-focused (internal and external)—able to consider and act on others’ motivations and challenges.

• Creative, out of the box thinker that will think of unique field activities and events, and ways to represent Craft externally.

• Excellent collaborator who is meticulous about communications and language, demanding that marketing copy be attention-getting, efficient, and on-brand, with accurate grammar, organization, and structure.

• Analytical, organized, reflective, and curious to make things better.

• Strong systems and process management skills, with unwavering attention to detail, ensuring processes are followed and deliverables meet high standards.

• Competitive salary starting at $180,000 USD/ year. This starting number can be increased based on levels of expertise, location, cost of living, taxes, market experience, etc.

• Equity at a well-funded, fast-growing startup

• Unlimited vacation time so you can take what you need, when you need it

• 99% covered Health + Dental + Vision insurance for employees and dependents

• 401K through Empower with options to invest how you want it

We are an equal opportunity employer who values and encourages diversity, equity and belonging at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, caste, or disability status.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Craft, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!