Blue Nile is a leading company of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers, while we prioritize customer experience and extraordinary value while leading the industry in quality, product, and style.
The CRM Marketing team at Blue Nile is a data-led, creative thinking and results-driven team. The Senior Manager of Lifecycle Marketing –will lead our customer engagement strategy to maximize subscriber lifetime value and deliver excellence to our customers. This role will oversee complex automated and personalized journeys across email and SMS.
This role will partner closely with our Customer Excellence, Product/Engineering, Analytics and Design teams.
Responsibilities
- Develop & execute experimentation plans and testing framework that evolve our automation flows, segmentation, and messaging.
- Leverage customer behavior data and customer interaction touch points to develop personalized lifecycle programs and enhance customer brand affinity and engagement.
- Ideate and build measurement plans and strategies for different lifecycle programs (i.e. email, SMS).
- Maintain positive and collaborative relationships with cross functional teams (i.e. creative, agencies, and front-end developers).
- Partner with agencies and outside vendors on data modelling to drive and optimize segmentation/personalization and develop contact/targeting strategies.
- Create, manage, and implement complex customer segmentation strategies.
- Partner with senior leaders on development and optimizations of KPIs including: CTR, open rate, product adoption, product engagement, retention, and upsell.
- Interpret data, analyze results, develop reports, and create dashboards for key stakeholders.
Requirements
- Bachelor’s degree in marketing, statistics, or business with working experience managing data analysis.
- 7+ years of experience in lifecycle marketing or relevant experiences.
- 4+ years managing and leading teams.
- Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation).
- Proven expertise with working in an enterprise level ESP.
- Strong understanding of developing audience segmentation.
- Knowledgeable on performance tracking & reporting to support team’s development.
- Adaptable team player with the capability to prioritize projects and tasks.
- Exceptional communication skills both written and verbal to provided detail reporting.
Benefits
At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Paid Time Off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with Company Match
- Flexible Spending Account | Health Savings Account
- Tuition Reimbursement
- Employee Discount
- Parental Leave
- Life Insurance.
Annual base pay: $130,000-$160,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.
Additional Information: Blue Nile is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. Blue Nile will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law #LI-WK1
Skills Required
- Bachelor's degree in marketing, statistics, or business
- 7+ years of experience in lifecycle marketing or relevant experience
- 4+ years managing and leading teams
- Experience managing data analysis
- Strategic ability to drive adoption and growth goals and improve conversion, engagement, retention, renewal or upsell, and reactivation metrics
- Expertise working with an enterprise-level ESP
- Strong understanding of audience segmentation development
- Knowledge of performance tracking and reporting
- Ability to prioritize projects and tasks in an adaptable team environment
- Exceptional written and verbal communication skills for detailed reporting
What We Do
Blue Nile is the largest online retailer of certified diamonds, engagement rings, and fine jewelry. Our customers come to us for some of the most important moments of their lives. They count on Blue Nile to provide them with the most premium jewelry and the customer experience in the industry. Because of this, technology at Blue Nile is not your average gig. We obsess with our employee experience from start to finish, ensuring an incredible and premium experience every step of the way. Blue Nile technology culture is a learning culture. We seek many voices and perspectives to learn from each other and engineer the best possible solutions. We obsess over measurement, data, security, and automation to allow us to focus our creativity where it counts -- the employee and customer experience. If you're up for uniquely meaningful technology challenges, we'd love to add your voice to the team!
Why Work With Us
Our Technology Teams celebrate achievements and are inspired by success. They are nimble, innovative, and resourceful and make an impact on both the business and each customer’s personal experience. We value hard work, flexibility, and curiosity and collaborate to solve problems, constantly improve, and implement meaningful changes.
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