The Role
Lead client marketing programs to drive member enrollment and satisfaction. Develop strategies, create marketing materials, analyze campaign performance, and collaborate cross-functionally.
Summary Generated by Built In
About us:
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.
Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food. In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.
At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:
⚖️ Measured: We make data-driven, truth-seeking decisions.
💥 Impactful: We are fueled by achieving our mission and vision.
🙏 Collaborative: We help each other be better and create a positive environment.
📈 Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
😊 Joyful: We take joy in each other, our work, and the privilege of doing this work.
Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.
About the Role:
We’re seeking a Senior Manager of Client Marketing to lead marketing programs that drive member enrollment, client satisfaction, partnership growth, and member engagement. This role owns the client marketing vision and roadmap—ensuring initiatives deliver measurable value, support retention, and fuel expansion. Acting as both strategist and operator, the Senior Manager will align with client development, sales, and internal marketing teams while engaging executive stakeholders to shape and execute campaigns that demonstrate ROI. This highly cross-functional role requires strategic thinking, strong communication, and the ability to manage multiple priorities in a fast-paced environment.
You will:
- Develop and execute client marketing strategies that support enrollment, retention, engagement, and expansion goals across Foodsmart’s client base.
- Deeply understand your client base and member population to design meaningful, multi-channel campaigns (email, SMS, digital media, grassroots outreach, webinars) tailored to those populations.
- Act as a trusted marketing advisor to clients, providing insights, best practices, and creative approaches to maximize campaign success.
- In partnership with Client Development, own the development of client-facing marketing materials including presentations, one-pagers, case studies, and success stories.
- Support client renewals and upsell opportunities by providing compelling marketing narratives, data-driven results, and tailored proposals.
- Track performance of client marketing initiatives, analyze campaign data, make data-backed recommendations, and report on impact to both internal stakeholders and clients.
You are:
- Mission-aligned — passionate about food, health equity, and helping others.
- Strategic & consultative — able to translate client needs into actionable marketing programs.
- Collaborative — thrives in cross-functional environments and builds strong client relationships.
- Detail-oriented — organized, proactive, and capable of managing multiple client initiatives at once.
- Data-driven — comfortable using campaign performance and insights to inform strategy and demonstrate value.
You have:
- Bachelor’s degree in marketing, communications, business, or related field required; Master’s degree a plus.
- 6+ years of relevant marketing experience, with at least 3 years in client marketing, account-based marketing, or member marketing.
- Experience in healthcare, health tech, or working with health plan clients strongly preferred.
- Proven track record of building and executing client-facing marketing programs that drive engagement and retention.
- Excellent communication and presentation skills with the ability to interface directly with clients and executives.
- Strong project management skills, with experience juggling multiple priorities in a deadline-driven environment.
- Comfort working remotely and collaborating across time zones.
About our benefits and perks:
✅ Remote-First Company
✅ Unlimited PTO
✅ Flexible & remote location
✅ Healthcare Coverage (Medical, Dental, Vision)
✅ 401k, bonus, & stock options
✅ Registered Dietitian Sessions
✅ Wellness reimbursement
Foodsmart is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.
Top Skills
Data Analysis
Digital Media
Email
Sms
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The Company
What We Do
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of registered dietitians. We’re redefining health through Foodcare—connecting nutrition, food access, and medicine to make healthy eating accessible for all.
Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 3 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a personalized journey to eating well while saving time and money.
Why Work With Us
Our mission is big, our culture is personal—we’re a collaborative, joyful, hungry team tackling chronic disease together and growing with passionate colleagues. Join us to do meaningful work that reduces food insecurity and improves health, all while shaping a mission-driven, inclusive culture.
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