The Role
Lead end-to-end go-to-market strategy for product and franchise launches, craft brand narratives across social, influencer, PR, paid and retail, manage budgets and performance (ROAS, conversion), build launch frameworks and retail sell-in plans, translate insights into action, and align cross-functional teams to drive revenue and brand growth.
Summary Generated by Built In
ColourPop is all about accessible, trend-driven beauty that moves at the speed of culture. Known for rapid launches, viral moments, and a passionate community, we create high-quality, cruelty-free products that bring what’s next in beauty to our fans first. As part of the Seed Beauty family, we redefine what it means to innovate fast — and have fun doing it.
**This is an onsite role in our Sherman Oaks, CA office
01 POSITION SUMMARY
This role is for the rare person who lives at the intersection of brand, growth, and creative. Part cultural tastemaker, part growth strategist. You spot trends before they have names. You build narratives that make people feel something — and then you back them up with the numbers that prove it worked. You're equally at home in a creative brief and a channel performance review, and you know that the best marketing is a hybrid of both.
ColourPop is a bold, boundary-pushing beauty brand with one of the most devoted communities in the industry — and we've built that by being audacious enough to move first, and conviction-led enough to see it through. The Sr. Brand Marketing Manager is the person who keeps that edge sharp: translating brand obsession into go-to-market strategy, shaping stories that ignite our community across social, influencer, PR, paid, and retail, and driving accountability across every channel we touch. You're building something category-defying from the inside out.
We're rebuilding our marketing engine and need someone who is energized by that — someone excited to make bold bets, obsessed with beauty and the community around it, and hungry to push this brand further than it's ever been. If you're the kind of person who sees a whitespace before anyone else does and can't wait to fill it, this is your role.
02 RESPONSIBILITIES
The equivalent annual salary range for this position is $140k-$150k. As a Contractor, payroll may be done through an agency partner on an hourly basis.
**This is an onsite role in our Sherman Oaks, CA office
01 POSITION SUMMARY
This role is for the rare person who lives at the intersection of brand, growth, and creative. Part cultural tastemaker, part growth strategist. You spot trends before they have names. You build narratives that make people feel something — and then you back them up with the numbers that prove it worked. You're equally at home in a creative brief and a channel performance review, and you know that the best marketing is a hybrid of both.
ColourPop is a bold, boundary-pushing beauty brand with one of the most devoted communities in the industry — and we've built that by being audacious enough to move first, and conviction-led enough to see it through. The Sr. Brand Marketing Manager is the person who keeps that edge sharp: translating brand obsession into go-to-market strategy, shaping stories that ignite our community across social, influencer, PR, paid, and retail, and driving accountability across every channel we touch. You're building something category-defying from the inside out.
We're rebuilding our marketing engine and need someone who is energized by that — someone excited to make bold bets, obsessed with beauty and the community around it, and hungry to push this brand further than it's ever been. If you're the kind of person who sees a whitespace before anyone else does and can't wait to fill it, this is your role.
02 RESPONSIBILITIES
- Go-to-Market Leadership. Lead and support end-to-end GTM strategy for key franchise and innovation launches — from positioning and campaign platform through retailer execution and post-launch performance reporting.
- Brand Storytelling. Craft the narratives that stop the scroll and start buying. Build breakthrough campaigns with a clear POV and a through-line that holds from concept to shelf — across every format, channel, and audience.
- Campaign Architecture. Translate product truth into breakthrough creative. Push the work until it's genuinely unforgettable — not just on-brand. You're the person who makes the brief great, not just the one who approves it.
- Cross-Channel GTM Support. Partner with Social, Influencer, PR, Paid Media, and DTC teams to ensure every launch lands with consistency and impact across every touchpoint. Inconsistency is where brand love dies — you make sure it doesn't.
- Budget Management & Performance. Own and manage marketing budgets across campaigns and channels. Track performance metrics — reach, engagement, conversion, ROAS — and optimize spend to maximize ROI at every stage of the funnel.
- Revenue Accountability. Lead with numbers, not lean on them. Come to every business review with a clear story — what the data says, what it means, and what we do next.
- Insights → Action. Pull from consumer data, cultural signals, and competitor intel to surface growth opportunities. Don't just report what happened — explain why, and say what we do about it.
- Retail & Partner Programs. Build compelling sell-in narratives and retail activation plans for Ulta, Target, and emerging channels. Make the buyer as obsessed as our community.
- Infrastructure & Playbooks. Build the launch frameworks that scale. If a process doesn't exist and it should, create it — no waiting, no hiding behind 'that's not my job.'
- Multi-Hat Mentality. You don't clock out at the edge of your role. When something needs to get done, you do it — and you're energized by the range, not depleted by it.
- Senior Stakeholder Presence. Run briefings that align cross-functional teams fast. Influence without authority. Move people, not just decks.
- 6–8 years in brand management, product marketing, or go-to-market — beauty, DTC, or lifestyle brand experience required. You know what it means to be a Colour Lover, not just a marketer.
- Cultural Antenna. You know what's next before it trends. You understand the relationship between niche internet culture and mainstream commercial success — and you know how to bridge them.
- Brand Storytelling Chops. You write and think in narratives. You know the difference between a campaign and a moment, and you know how to build the latter.
- Data Driven. You lead with data, not hide behind it. You can look at channel performance, find the real story underneath, and walk a room through what it means and what we do about it.
- Proven Launch Track Record across DTC, social commerce, and retail. Bonus if you've navigated TikTok Shop or creator-commerce at scale.
- Strong Creative Judgment. You can brief a team brilliantly, push back when ideas aren't there yet, and recognize greatness when it lands. You protect the work.
- Builder, Not a Maintainer. You’re excited about the idea of building an iconic brand. You're energized by ambiguity, not paralyzed by it.
- Passion for Beauty, Fashion & Lifestyle. Be about the culture and have deep passion for the industry. The kind where you have opinions about formula, finish, and whether the name of a shade is right. This matters here.
The equivalent annual salary range for this position is $140k-$150k. As a Contractor, payroll may be done through an agency partner on an hourly basis.
Skills Required
- 6-8 years in brand management, product marketing, or go-to-market; beauty, DTC, or lifestyle brand experience required
- Onsite in Sherman Oaks, CA
- Strong cultural antenna and trend-spotting ability
- Brand storytelling and campaign development skills; ability to write and shape creative briefs
- Data-driven mindset; ability to analyze channel performance and present actionable insights
- Proven launch track record across DTC, social commerce, and retail
- Experience with TikTok Shop or creator-commerce at scale
- Strong creative judgment; ability to brief teams and push for high-quality creative
- Ability to build processes, launch frameworks, and playbooks
- Senior stakeholder presence; ability to influence cross-functional teams
- Deep passion for beauty, fashion, and lifestyle
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The Company
What We Do
Colourpop® was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty®, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop® HQ to be exact!).
