The Role
Lead global go-to-market strategy and execution for product and campaign launches; partner cross-functionally to translate brand and product strategy into creative campaigns; manage budgets, launch playbooks, performance analysis, and stakeholder alignment to drive brand growth and ROI worldwide.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
At e.l.f. Cosmetics, we don’t just launch products—we launch cultural moments. The Global Senior Brand Manager plays a critical role in driving global go-to-market strategies and executing launches that are fearless, disruptive, and deeply connected to culture and community.
This role leads cross-functional strategy and execution from concept to shelf to social—ensuring launches move at e.l.f. speed while delivering meaningful business impact and brand love worldwide. Sitting at the intersection of brand strategy, storytelling, and commercial excellence, this leader helps shape how e.l.f. shows up across global markets, channels, and cultures.
Responsibilities:
- Lead end-to-end global go-to-market planning for key product and campaign initiatives, from positioning and strategy through rollout and post-launch analysis.
- Partner cross-functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high-impact launches that drive brand and business growth.
- Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences.
- Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide.
- Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth.
- Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling.
- Develop scalable launch frameworks and playbooks that accelerate speed-to-market and strengthen global launch capabilities.
- Manage marketing budgets and track performance metrics to optimize investment and maximize ROI.
- Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives.
- Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale.
Requirements:
- 6–8 years of experience in brand management, product marketing, or go-to-market leadership; experience in beauty, CPG, or lifestyle brands preferred.
- Demonstrated success leading multi-market or global product and campaign launches.
- Strong ability to balance strategic thinking with hands-on execution in fast-paced environments.
- Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands.
- Analytical mindset with the ability to translate data into actionable strategy and business decisions.
- Strong creative intuition and ability to collaborate effectively with creative and communications partners.
- Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments.
- Builder’s mindset with a proactive approach to creating processes and solutions rather than waiting for direction.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Skills Required
- 6-8 years of experience in brand management, product marketing, or go-to-market leadership
- Experience in beauty, CPG, or lifestyle brands
- Demonstrated success leading multi-market or global product and campaign launches
- Strong ability to balance strategic thinking with hands-on execution in fast-paced environments
- Deep understanding of consumer behavior, digital ecosystems, and cultural trends
- Analytical mindset with ability to translate data into actionable strategy and business decisions
- Strong creative intuition and ability to collaborate effectively with creative and communications partners
- Highly collaborative, resourceful, and comfortable operating in ambiguity and rapid growth environments
- Builder's mindset with proactive approach to creating processes and solutions
- Excellent communication and presentation skills, with ability to influence senior stakeholders
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
