Sr. Lead, Growth Marketing - Cal AI

Cal AI is looking for a highly strategic and execution-oriented Sr. Lead, Growth Marketing to lead and advise on user acquisition, retention, and growth across paid, organic, influencer, affiliate, and partnership channels.

You will be responsible for helping scale Cal AI’s growth engine by developing performance marketing strategy, identifying new acquisition opportunities, improving channel efficiency, supporting product-led growth initiatives, and advising leadership on market positioning and operational performance.

You have deep experience scaling consumer apps, managing paid acquisition, building repeatable growth systems, and identifying high-leverage opportunities across media buying, creators, partnerships, lifecycle marketing, and product growth.

This is a senior growth role for someone who can move between strategy and execution: analyzing performance, finding growth bottlenecks, testing new channels, building systems, and advising the executive team on where to invest resources.

• Own or advise on paid advertising strategy across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
• Develop/execute user acquisition strategies to efficiently scale new customer growth
• Improve retention, engagement, and monetization through channel strategy, lifecycle insights, and product-growth collaboration
• Support product and channel development by identifying growth experiments, conversion opportunities, and user acquisition improvements
• Analyze campaign performance, CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
• Partner with creative, influencer, product, analytics, and executive teams to turn insights into growth initiatives
• Provide ongoing strategic guidance to senior leadership on growth strategy, market positioning, competitive dynamics, and operational performance
• Build repeatable testing frameworks for paid ads, creative, landing pages, onboarding flows, offers, and retention campaigns
• Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution

• 8+ years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
• Proven track record scaling paid advertising spend profitably for a consumer subscription app, mobile app, health/wellness app, fintech app, or similar consumer product
• Deep hands-on experience with Apple Search Ads. Extensive experience with paid social platforms, especially Meta and TikTok; experience with Google, Snapchat, or influencer amplification is a plus
• Strong understanding of CAC, LTV, ROAS, payback period, retention, conversion rate optimization, and subscription app economics
• Experience developing creative testing systems and working closely with UGC creators, influencers, editors, or creative strategists
• Strong analytical skills and comfort working with dashboards, attribution tools, cohort analysis, and performance data
• Experience working with mobile attribution tools such as AppsFlyer, Adjust, Singular, Branch, or similar

Bonus Points:

• Experience scaling an app in the Health & Fitness, wellness, nutrition, AI, consumer subscription, or mobile utility category
• Experience with influencer marketing, affiliate programs, creator whitelisting, Spark Ads, partnership growth, or organic social strategy
• Experience with web-to-app funnels, subscription monetization, onboarding optimization, paywall testing, or lifecycle marketing
• Prior founder, operator, consultant, or executive-level growth experience
• Strong network of growth partners, creators, affiliates, agencies, or marketing technology vendors

Values you’ll model

• Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
• Live Good Health — champion healthy habits and balance in how we work and what we ship.
• Be Data-Inspired — ground decisions in research and data; measure what matters.
• Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
• Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
• Make It Happen — bias to action; deliver impact with craft and accountability.

The reasonably estimated salary for this role at MyFitnessPal ranges from $135,000 - $170,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.