Sr Lead Data Analyst (Marketing Advanced Analytics)

Reposted 6 Days Ago
2 Locations
In-Office
Senior level
Fintech
The Role
The role focuses on enhancing marketing campaign performance using advanced analytics and data science techniques, translating complex data into actionable insights, and collaborating across teams.
Summary Generated by Built In

This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.

In this role you will:

· Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution

· Establish the analytical framework to successfully deliver business OKRs

· Design a robust and streamlined data-lead strategy to drive marketing optimization at scale

· Run BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impact

· Design an actionable marketing operations and experimentation roadmap

· Build consensus and influence senior stakeholders to gain confidence in analytics proposals

· Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

What it takes:

· Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics

· Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)

· Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms

· Understanding of A/B testing, regression, hypothesis testing, and statistical significance

· Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics

· Ability to translate complex data into actionable insights for non-technical stakeholders

· Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments

· Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Skills Required

  • Minimum of eight years of related work experience
  • Five years in advanced marketing strategy and optimization analytics
  • Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field
  • Proficiency in Excel, SQL, Tableau, Python
  • Understanding of A/B testing, regression, hypothesis testing
  • Familiarity with Marketing and Funnel KPIs
  • Ability to translate complex data into actionable insights for non-technical stakeholders
  • Strong critical thinking and problem-solving skills
  • Experience collaborating cross-functionally

Vanguard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.

  • Retirement Support Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
  • Affordable Benefits Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.

Vanguard Insights

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The Company
HQ: Malvern, PA
20,252 Employees
Year Founded: 1975

What We Do

We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.

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