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GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role
The Sr. GTM Systems Administrator oversees Salesforce and technology workflows, ensuring effective execution of initiatives, system enhancements, and cross-functional delivery.
Summary Generated by Built In
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
SR. GTM SYSTEMS ADMINISTRATOR
Summary:
GSTV is expanding the team that supports and evolves Salesforce and the adjacent technology stack to enable scale, consistency, and measurable business outcomes across the company. This group bridges people, processes, and tools to ensure teams can operate effectively across increasingly complex supply and demand workflows.
The Sr. GTM Systems Administrator is a high-level individual contributor responsible for hands-on execution and end-to-end ownership of defined Salesforce and associated technology workflows and functionality. This role serves as the primary do-er for complex initiatives, system enhancements, and cross-functional delivery, allowing leadership to focus on higher-impact strategy and organizational priorities.
This role works day to day with Product Management, Engineering, Data Engineering, QA, Media Operations, Marketing, Sales, Finance, Accounting, Retailer Partnerships, Retailer Success, and Network Operations. Once initiatives are assigned, the Sr. GTM Systems Administrator leads execution with autonomy, while keeping leadership informed and aligned.
This role is a combination of advanced system administration, ownership of medium- and long-term initiatives, fulfilling complex ad hoc requests, and serving as an escalation point for sales technology support.
Your success will be measured by:
· You consistently deliver complex Salesforce and associated technology work from start to finish, and those solutions are adopted and used as intended.
· Salesforce and related systems scale as the business grows and support both supply and demand without creating unnecessary manual work or friction.
· Salesforce and related tools are stable, accurate, and trusted as the source of truth for the business.
· Leadership is able to spend more time on strategy and high-impact work because execution is clearly owned and handled.
· Partners within GSTV trust your judgment and feel confident in both the quality of what you are delivering and the decisions being made
CRM Technology Stack
- Salesforce
- Clari Groove
- Highspot
- LinkedIn Sales Navigator
- Winmo
- SellerCrowd
- Clearbit
Responsibilities:
Responsibilities include, but are not limited to:
· Own End-to-End Execution: Lead assigned sales systems initiatives from detailed requirements through deployment, adoption, and stabilization.
· Serve as Primary System Owner: Act as the hands-on administrator and subject matter expert for Salesforce and the broader CRM-adjacent technology stack.
· Lead Cross-Functional Delivery: Operate as the day-to-day technical interface with Product Management, Engineering, Data Engineering, and QA for Salesforce and associated work.
· Design Scalable Solutions: Configure and maintain Salesforce data models, automation, security, integrations, and reporting with long-term durability in mind.
· Coordinate Testing and Releases: Plan and execute testing, validation, and rollout activities in partnership with QA and engineering teams as needed.
· Act as the First Escalation Point: When issues are escalated you own the investigation, troubleshooting, and root cause analysis for complex system.
· Maintain Platform Health: Proactively identify risks, opportunities for enhancements that drive efficiencies or revenue growth, performance issues, and technical debt and drive remediation.
· Support Supply and Demand Workflows: Ensure systems accurately reflect end-to-end business processes across both sides of the business.
· Translate Business Requirements: Convert stakeholder needs into scalable system designs while surfacing dependencies, risks, and tradeoffs.
· Ensure Data Integrity: Execute system changes with a strong focus on data quality, reliability, and auditability.
· Develop Reporting and Insights: Build dashboards and advanced reporting to support user requests.
· Enable Adoption Through Training: Create documentation and deliver formal and informal training aligned with GSTV standards and later confirm adoption of post-launch.
· Mentor and Multiply Impact: Support administrators and partners through knowledge sharing, guidance, and best practices.
· Contribute to Standards Development: Provide input into system standards and practices, with final decisions owned by leadership.
· Support Team Growth: Participate in interviewing, onboarding, and ramping new team members as needed.
· Other Duties as Assigned
Requirements:
You are
· A senior individual contributor who owns complex execution from start to finish
· Comfortable leading delivery across multiple teams and ambiguous problem spaces in a fast-paced environment
· Effective at translating technical complexity into practical business solutions
· Highly organized and able to manage multiple concurrent initiatives
· Trusted by partners as a reliable executor and problem solver
· Focused on durable outcomes rather than short-term fixes
- A collaborative team player who builds strong working relationships in a matrixed organization
- Business- and outcome-focused, with a bias toward action and continuous improvement
- Detail-oriented, with the ability to think tactically while maintaining a broader systems perspective
- Able to balance proactive system improvements with reactive support needs
- Resourceful, with the ability to find solutions even when they are not obvious; you strive to find answers independently and know when to seek input
- Learning and teaching oriented
You have, ideally
· Advanced hands-on experience administering Salesforce in a production environment
· Experience leading complex, cross-functional system initiatives
· Strong working knowledge of sales, revenue, and operational workflows
· Strong analytical skills and sound technical judgment
· Experience partnering closely with product managers and engineering teams
· Strong listening skills and the ability to translate business needs into technical solutions
· Effective oral, written, and presentation communication skills across technical and non-technical audiences
· Strong influencing skills and the ability to drive outcomes without direct authority
· Experience mentoring and growing teammates
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Experience:
- 3 - 5+ years of experience administering Salesforce organizations with custom objects and automation
- Hands-on experience with Lightning Flows and Salesforce data model design
- Direct experience supporting sales or revenue operations workflows
- Exposure to sales engagement, enablement, analytics, or data enrichment tools is a plus
Education:
- Bachelor’s degree preferred
- Salesforce Administrator certification required
- Advanced Administrator and Platform App Builder certifications strongly preferred
- Sales Cloud Consultant, Business Analyst or other role-relevant certifications are a plus
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
Top Skills
Clari
Clearbit
Groove
Highspot
Lightning Flows
Linkedin Sales Navigator
Salesforce
Sellercrowd
Winmo
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The Company
What We Do
GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey.
We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction.
Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.
Why Work With Us
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
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