About Firework
Join Firework – Where Innovation Meets Impact
Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race.
We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale.
Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce.
If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together.
Summary
Firework is a global start-up in high-growth mode with a vision to digitally transform video commerce. We're looking for a Sr. GTM Engineer to build the foundation of our go-to-market engine from the ground up — the systems, data infrastructure, and automations that power lead generation. This is a green-field, builder role: you'll design and stand up the enrichment, sourcing, scoring, and routing systems that turn our total addressable market into a healthy, qualified pipeline, and you'll own lead generation as a discipline end to end. You'll work closely with Sales to make sure the foundation you build directly translates into pipeline. This role is for someone who's energized by building from scratch, comfortable owning a problem with real ambiguity, and excited to use AI tools to move faster than a team this size normally could.
What you'll be doing
Build the foundation: stand up the core GTM systems and data infrastructure — CRM architecture, enrichment tooling, and the integrations that connect them — from the ground up
Own enterprise lead generation end to end: define and build the sourcing, enrichment, scoring, and routing logic that turns raw market data into qualified, sales-ready leads
Design and automate outbound and inbound lead flows so Sales always has a full, well-qualified pipeline without manual list-building or hand-offs
Partner with Sales and leadership to define what a qualified lead looks like, then build the systems that enforce it at scale
Use AI tools (including Claude) to prototype and ship lead-gen automations — enrichment, scoring, personalized outbound — quickly and iteratively
Continuously test and improve lead generation systems — instrument what's working, kill what isn't, and iterate as the market and team evolve
We'll be excited if you have
3+ years of experience in a GTM engineering or demand generation role, ideally having built enterprise lead generation systems from scratch
Hands-on experience with a modern GTM stack — Salesforce, enrichment tools, sales engagement platforms, and automation tools
Working proficiency in SQL and comfort with at least one scripting language (Python or JavaScript) for building custom workflows and integrations
A track record of building or significantly improving lead generation systems — sourcing, enrichment, scoring, or routing — that measurably grew qualified pipeline
Genuinely tech-savvy, with comfort picking up new tools fast — including AI tools like Claude — to work smarter and stay ahead
Strong analytical instincts; you're comfortable digging into messy data to find the root cause of a pipeline or data-quality problem
Excellent written and verbal communication skills — able to translate technical systems into plain language for non-technical stakeholders
Sense of ownership and a builder's mindset; comfortable creating structure from zero and operating with autonomy in a fast-moving, resource-lean environment
Adaptable and collaborative, with the ability to shift gears quickly as priorities, tools, and processes evolve
Skills Required
- 3+ years experience in GTM engineering or demand generation
- Hands-on experience with modern GTM stack (Salesforce, CRM architecture)
- Experience with enrichment tools, sales engagement platforms, and automation tools
- Working proficiency in SQL
- Comfort with at least one scripting language (Python or JavaScript) for custom workflows/integrations
- Proven track record building or improving lead generation systems (sourcing, enrichment, scoring, routing)
- Experience using AI tools (including Claude) to prototype and ship automations
- Strong analytical instincts and ability to dig into messy data to find root causes
- Excellent written and verbal communication skills for non-technical stakeholders
- Sense of ownership and ability to build from zero in a fast-moving environment
- Adaptable and collaborative; able to shift priorities and tools quickly
Firework Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Firework and has not been reviewed or approved by Firework.
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Healthcare Strength — Health coverage is portrayed as robust, with high employer-paid medical, fully covered dental/vision, and wellness support through an HRA. These elements position healthcare as a standout component of the total rewards.
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Leave & Time Off Breadth — Policies highlight flexible PTO with a stated minimum expectation, alongside paid holidays/sick time and hybrid flexibility. Time-off breadth is emphasized, though norms are advised to be confirmed during offers.
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Equity Value & Accessibility — Equity is described as included across roles with bonus eligibility and a 401(k) as standard. Broad equity inclusion is framed as a core part of total compensation.
Firework Insights
What We Do
Firework is the world's leading immersive digital transformation and engagement platform with shoppable video, live streaming commerce, and monetization capabilities. Powering over 600 direct-to-consumer brands, retailers, and media publishers worldwide, Firework brings TikTok-like interactive video experiences to your own websites and app. We enable customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences, and a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners, and GSR Ventures, with over $90 million in capital raised to date with offices in the US(SF and NYC), Toronto, Poland, Slovakia, Brazil, and China.
Why Work With Us
We are a diverse team where everyone belongs. We are creative, curious, and cool in a nerdy way. We believe in growth, results, and in each other and that perfection is a work-in-progress. We are just the right amount of extra and want to change the digital game.
