Sr. Growth Marketing Manager

Teal Health is on a mission to provide women with the tools, access, and resources they need to make their own informed decisions regarding their health, starting with cervical cancer screenings. By allowing a woman the choice to self-collect in the comfort and convenience of her own home, we can increase access to this critical screening and work to eliminate cervical cancer in the US.

We believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. As such, we’re looking for a Sr. Growth Marketing Manager who can build, lead, and scale our digital marketing and growth engine for our direct-to-consumer (DTC) business. Driving awareness, conversion, and retention across all marketing channels.

As Teal’s Sr. Growth Marketing Manager, you will own the strategy, execution, and optimization of all digital and performance marketing initiatives. You’ll collaborate closely with other key stakeholders to turn insights into action, deliver measurable growth, and ensure our marketing investments drive meaningful results.

How we work:

We believe that:

1. Working together should be challenging, fun, and supportive.

2. Decisions are made better by including diverse perspectives and challenging respectfully.

3. We need to be insanely proud of the work we do.

4. We must build up amazing teams and individuals around us.

5. Hard work is required, but it’s important to leave room for recharging and celebrating wins along the way.

Responsibilities:

• Develop and execute a comprehensive digital growth strategy to drive acquisition, engagement, and conversion.

• Own all digital channels, including paid social, SEM, SEO, display networks, streaming, etc.

• Define and manage Teal Health’s marketing funnel, setting and tracking key performance metrics (CPL, CAC, LTV, conversion rates, etc.).

• Plan, launch, and optimize multi-channel campaigns across awareness, consideration, and conversion stages.

• Create and test messaging, landing pages, and offers that improve funnel performance.

• Manage digital agency relationships and vendor contracts; ensure accountability and ROI across all partnerships.

• Drive the strategy for lead generation, nurturing, and retention, including lifecycle and email automation campaigns.

• Oversee analytics and reporting, ensuring accurate measurement of digital campaign performance and clear insights for leadership.

• Be accountable to performance metrics, regularly evaluate results, identify opportunities for improvement, and implement data-driven optimizations that enhance marketing efficiency and business outcomes.

• Partner cross-functionally to translate marketing insights into strategic actions that improve overall business performance and accelerate growth.

• Collaborate with a small but growing marketing team, fostering data-driven creativity and high performance.

• Stay current on digital trends, performance tools, and consumer insights in women’s health and DTC healthcare.
  

Requirements:

• 10+ years of experience in marketing, with at least 5 years leading digital growth or performance marketing.

• Proven track record scaling digital acquisition channels and optimizing full-funnel campaigns.

• Deep expertise in paid media (Meta, Google, YouTube, programmatic), SEO, lifecycle marketing, and website conversion optimization.

• Highly analytical mindset with experience using data visualization and attribution tools (e.g., HubSpot, Looker, etc).

• Excellent leadership, communication, and collaboration skills.

• Strong accountability to measurable results and continuous improvement — you thrive on hitting goals, testing new approaches, and driving measurable business impact.

• Passion for women’s health, healthcare innovation, and mission-driven initiatives. Experience in consumer healthcare is not required, but a plus.

What Success Looks Like in the First 12–18 Months:

• Develop and execute a scalable DTC growth marketing strategy that delivers a steady increase in qualified leads and establishes a clear path to sustainable customer acquisition.

• Key acquisition channels (paid, organic, and lifecycle) are optimized to consistently meet or exceed performance benchmarks for CPL, CAC, and conversion rates.

• In partnership with our Data Scientist, build and maintain a robust performance dashboard to measure, analyze, and communicate marketing effectiveness across the funnel - turning insights into ongoing optimization and executive visibility.

• Cost per lead and cost per acquisition continually decrease through improved targeting, creative testing, channel expansion and funnel efficiency.

• Launch and scale a high-performing email and lifecycle marketing program that delivers measurable engagement, conversions, and referrals.

• Identify new agency and vendor partnerships, while maintaining existing to deliver consistent ROI and measurable performance improvements quarter over quarter.

• Position growth marketing as a core business driver by tying performance outcomes directly to user acquisition, conversion, and revenue growth targets.

• Teal Health’s brand presence and share of voice within women’s health and DTC healthcare significantly expand through data-informed creative and strategic storytelling.

Benefits offered include:

Equity Compensation

HSA / FSA

401K

Parental leave for eligible employees

Flexible PTO