Sr. Growth Manager - Genuine Services

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

The Adobe Genuine Service team is responsible for crafting the strategies, building the products and driving the go-to-market motions that prevent and recover users that abuse Adobe licenses. As a Senior Growth Manager, you will own the end-to-end design, execution and analysis of high-impact tests across mobile and desktop funnels. You’ll translate journey-level insights into a clear roadmap of web-optimization and pricing/offering experiments, working closely with product, engineering, design and data science to drive measurable uplifts in conversion and revenue.

What you’ll do:

• Design & execute A/B experiments on mobile and desktop funnels, from hypothesis through to launch
• Develop the web and mobile-optimization roadmap, using qualitative and quantitative insights to prioritize tests at the customer-journey level
• Prioritize experiments based on expected impact, technical complexity and strategic alignment
• Lead Genuine’s pricing overhaul and ongoing testing, defining offering strategies and revenue-driving price points
• Collaborate cross-functionally with Product, Engineering, Design and Data Science to translate findings into product enhancements
• Analyze test results to deliver clear, data-driven recommendations and share findings with team members
• Work with quantitative and qualitative data teams to develop a deep understanding of the Genuine audience and use cases to identify new go-to-market opportunities
• Maintain rigorous documentation of test plans, results and action items in our experimentation platform
• Serve as a subject matter expert, representing the Genuine team, providing thought leadership and detailed execution

What You Need to Succeed

• 7+ years’ hands-on experience in digital growth, CRO or web-optimization
• Proven track record running end-to-end A/B tests and delivering statistically robust insights
• Experience working with complex data; from defining desired metrics to parsing through large, ambiguous data sets to perform analysis
• Excellent written and verbal communication skills, with the ability to collaborate across teams and effectively communicate with partners at all levels
• Strong analytical skills with Excel and experimentation platforms (e.g. Optimizely, Adobe Target or other campaign management tools)
• Deep understanding of customer funnels, conversion-rate levers and pricing psychology
• Proven experience in program development, growth management or related roles, with a track record of launching and scaling 0 to 1 initiatives
• Highly organized and dedicated, with the ability to manage multiple tests and timelines in a fast-paced environment
• Collaborative approach: you thrive on partnering with cross-functional teams to turn insights into action
• Bachelor’s degree in Business, Economics, Computer Science or related field; MBA or equivalent is a plus

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 -- $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Aug 31 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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