Sr Graphic Designer

Posted 8 Days Ago
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Atlanta, GA, USA
In-Office
Senior level
Other
The Role
Leads visual identity strategies, brand systems, major campaigns, and multi-channel creative execution. Mentors junior designers, reviews internal and agency work, ensures quality control, partners cross-functionally on UI/UX and marketing initiatives, and manages vendors, print production, and prepress workflows. Drives design innovation through emerging technologies, motion trends, and digital frameworks while connecting visual storytelling to business growth and campaign performance.
Summary Generated by Built In

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

Senior Graphic Designer

 

Role Summary

The Senior Graphic Designer is a lead creative role responsible for conceptualizing, building, and driving the visual identity strategies and major creative campaigns across company brand properties. Reporting to the creative director, this position elevates brand aesthetics by translating high-level business objectives into brand concepts, design systems, and multi-channel asset frameworks. The Senior Graphic Designer acts as a creative director on key initiatives, provides technical guidance and mentorship to junior graphic designers, and enforces quality control across all internal and agency-produced visual work. By bridging visual storytelling, user experience principles, and strategic brand vision, the Senior Graphic Designer ensures brand design drives engagement, authority, and revenue growth.

Responsibilities

  • Brand Conceptualization & Direction: Lead the visual ideation and design execution for high-stakes marketing initiatives, rebrands, new product/service launches, national campaigns, and executive presentation materials.
  • Brand System Architecture & Guidelines: Design, expand, and govern comprehensive brand style guides, design systems, and visual identity standards across multi-brand enterprise properties.
  • Creative Mentorship & Quality Assurance: Review, critique, and approve visual work produced by graphic designers and external agency partners; mentor junior team members to elevate technical execution and conceptual thinking.
  • Cross-Functional Creative Strategy: Partner with Brand Marketing, Performance Marketing, SEO/WebOps, and Product leadership to translate complex strategic briefs into innovative visual campaigns and high-converting user experiences (UI/UX).
  • Vendor, Print & Production Management: Direct external agencies, specialized freelance illustrators, motion designers, and print production vendors; manage color proofs, press checks, and specialized prepress workflows.
  • Design Trend & Innovation Leadership: Monitor emerging design technologies, generative visual tools, motion trends, and digital UI/UX frameworks, incorporating best-in-class innovations into internal creative SOPs.

Success Measures (KPIs)

  • Campaign Performance & Visual Impact: Conversion rate efficiency and brand lift on major creative campaigns directed and designed by the Senior Graphic Designer.
  • Creative Quality Control: Near-zero error rate on press runs, final production files, and master digital campaign rollouts.
  • Team Growth & Operational Throughput: Measurable development of junior design staff and streamlined creative request approval workflows.

Experience & Qualifications

  • 5–8+ years of progressive graphic design experience showcasing a strong portfolio of multi-channel campaigns, visual identity systems, and lead-generation creative.
  • Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Visual Communications, or equivalent practical experience.
  • Master-level proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects); strong working knowledge of UI/UX prototyping tools (Figma, Adobe XD) and web design frameworks.
  • Advanced knowledge of print production, paper stocks, press checks, color management (Pantone/CMYK), digital display specs, and responsive UI design principles.
  • Exceptional presentation, storytelling, and cross-functional leadership skills with a proven track record of pitching and executing creative concepts to executive stakeholders.

 

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

 

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.


 Authority Brands Inc. is an Equal Opportunity Employer

 

Skills Required

  • 5-8+ years of progressive graphic design experience
  • Strong portfolio of multi-channel campaigns, visual identity systems, and lead-generation creative
  • Bachelor's or Master's degree in Graphic Design, Fine Arts, Visual Communications, or equivalent practical experience
  • Master-level proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and After Effects
  • Strong working knowledge of Figma and Adobe XD
  • Strong working knowledge of web design frameworks
  • Advanced knowledge of print production, paper stocks, press checks, and color management using Pantone and CMYK
  • Knowledge of digital display specifications and responsive UI design principles
  • Exceptional presentation, storytelling, and cross-functional leadership skills
  • Proven track record of pitching and executing creative concepts to executive stakeholders
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The Company
HQ: Columbia, MD
300 Employees
Year Founded: 2017

What We Do

Authority Brands is a parent company and franchisor of a portfolio of home-service businesses serving homeowners across residential needs. It grows these brands through acquisitions and supports franchise owners with training, marketing, technology, and operational resources so local franchise locations can build their businesses and deliver trusted services. Its network spans services from the property line to the roof line, including various household maintenance and repair needs.

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