Sr. Director, Targeting & Recommendation - Business Product Owner

Why Genentech 

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. 

Who We Are 

Our Analytics & Insights team is dedicated to solving complex healthcare challenges and improving patient outcomes. This empowers business partners across Commercial, Medical, and Government Affairs (CMG) to make impactful decisions by leveraging data, analytics, and AI/ML to enable fast, targeted actions in rapidly evolving business contexts.

The team fosters a unified understanding of customers, actions, and outcomes by integrating analytics and insights seamlessly into CMG’s evolving digital, data, and automation platforms, creating scalable solutions and eliminating silos.

You will work as a trusted, objective advisor and expert, recommending critical decisions and actions to be taken with credibility and a focus on driving measurable impact. You will be part of a diverse, inclusive team that reflects the world we serve, thriving in a welcoming culture built on collaboration and innovation.

Job Summary 

The Senior Director of Targeting & Recommendation – Business Product Owner is responsible for driving the strategic vision, development, and execution of products to support a wide range of CMG use cases. This role leads cross-functional collaboration to align targeting & predictive capabilities with enterprise priorities, ensuring digital-forward innovation that enhances business decision-making and customer engagement. The Senior Director partners with senior leadership, business stakeholders, and technical teams to shape product strategy, optimize resource allocation, and drive adoption. As the central owner of product lifecycles, this leader ensures seamless integration, measurable impact, and continuous evolution to meet the dynamic needs of patients, customers, and the enterprise.

Key Responsibilities 

Strategy and Roadmap Management 

• Set the strategic direction for the Targeting & Recommendation products, aligning with organizational priorities to maximize business impact and deliver innovative, scalable solutions across the enterprise..

• Partner with the Field Analytics team to streamline national/regional-level analytics (e.g., targeting and call planning optimization, next best action, sizing, field effectiveness analysis and performance reporting), and prioritize high-impact use cases for product suites.

• Partner with the Data Science team and deploy machine learning models and AI solutions to supercharge analytics products.

• Partner with the Informatics (IX) team to define the roadmap and prioritize the development of analytics products.

• Partner with the Digital Experience, Field Analytics, Field, and other functional teams to define and deploy business analytics products that optimize omnichannel customer engagement.

• Define and oversee the full lifecycle strategy from identifying and integrating new products to sunsetting legacy offerings, optimizing for performance and evolving marketing and business priorities.

• Accountable for resource allocation and investments both in the near-term and long-term across the Targeting & Recommendation business products; work with other product Leads to make resourcing tradeoff decisions across all Analytics product suites.

Cross-functional Partnership 

• Evangelize the role of Targeting & Recommendation product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and stakeholders across CMG.

• Communicate product plans, progress, and impact to leadership, activation leads, and other business owners. 

• In collaboration with the technical product managers, align business outcomes with technical feasibility to ensure the Targeting & Recommendation product delivers both business value and technical performance. 

• Implement review and validation processes with business activation owners to ensure that user experience with business products is optimized and products are designed around users workflows. 

• Expertly drive alignment of roadmaps and initiatives with applicable Business Product Owners / Executive Directors to meet patient, customer, and internal user needs. 

• Partner with business stakeholders and technical teams to prioritize the product backlog. 

Adoption Enablement, Experimentation & Performance Optimization 

• Serve as the champion of the Targeting & Recommendation Suite while also balancing the needs of the enterprise, prioritizing and sequencing product releases that are orchestrated with other suites across the portfolio. Ability to ruthlessly prioritize, knowing when to pause or slow down development or activation, putting the advancement of the enterprise first. 

• Collaborate with business owners, end-user Activation Leads, and Learning and Skills Development to support product adoption -- providing materials and domain expertise to advise on training and change management. 

• Regularly monitor and report on product objectives and key results (OKRs) to optimize product usability, accuracy, and effectiveness in driving decision-making and actions towards customer engagement. 

• Partner with Medical, Commercial, and Access function leadership to advise on the creation and execution of comprehensive learning experiences (e.g., training modules, workshops, and hands-on sessions) to upskill users of Targeting & Recommendation Suite products. 

• Partner with UX/UI designers and business owners to ensure the products provide a seamless, user-friendly experience designed around user workflows. 

• Improve and evolve the products usability and functionality by synthesizing and incorporating user feedback from Activation Leads and other business owners. 

• Evaluate market and technology trends to ensure the products remain optimized and deliver increasing business value.

​Governance and Compliance 

• Comply with all laws, regulations and policies that govern the conduct of Genentech activities. 

People 

• Attract, lead, and develop highly-connected, highly-motivated and high-performing teams. 

• Provide guidance, training, and career development opportunities for team members.

• Drive a culture of employee engagement and accountability through performance management, incentive alignment, and rewards and recognition of all team members.

Minimum Candidate Qualifications and Experience 

• Bachelor’s degree in business, technology, operations, science, marketing, or a related field. 

• 10-12+ years of experience, with 5+ years in product management, digital product operations, or equivalent experience. 

• Strong leadership and team management abilities, with experience in coaching, developing, and inspiring talent

• Proven ability to own and manage the full product lifecycle, including visioning, roadmap creation, execution, and impact measurement.

• Understanding of how to design and evolve user & customer-centric experiences to drive customer satisfaction.

• Excellent communication and stakeholder management skills, with demonstrated success in facilitating cross-functional collaboration.

• Proven success in building and scaling analytics platforms or products (dashboards, modeling pipelines, tools) and deploying at enterprise level.

• Deep expertise in field analytics (e.g., targeting and call planning optimization, next best action, sizing, field effectiveness analysis and performance reporting).

• Solid experience in media (paid, owned, earned) analytics and digital analytics.

• Proven track record of driving change management and user adoption  in complex matrixed environments.

• Extensive experience working with data science, machine learning, and AI teams and supercharge analytics capabilities and impact.

• Experience working in an standard DevOps agile setting or bringing agile best-practice mentorship to the team

Additional Desired Candidate Qualifications and Experience 

• Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification).

• Experience in healthcare, pharmaceutical, or highly regulated industries. 

• Proven success in managing large-scale, complex projects requiring strategic planning and operational execution. 

• Advanced knowledge of workflow tools, automation systems, and compliance frameworks. 

Location 

• This position is based in South San Francisco, CA. 

• Relocation assistance is not available at this time. 

The expected salary range for this position based on the primary location of South San Francisco, CA is $199,500 - $370,500 USD Annual.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.

Benefits 

#LI-KG4 

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.