Sr Director, Social Media - Ninja

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
The Senior Director of Global Social Media is a visionary leader responsible for shaping and scaling Ninja social media presence across mature (US) and maturing (international) markets. This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media. In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms.
This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth.
Key Responsibilities
Global Strategy & Leadership

• Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
• Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
• Create a scalable global-to-local content framework and governance model
• Embed social media strategy into global 360 marketing campaigns and product launches
• Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in

Platform Management & Innovation

• Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
• Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
• Establish global content best practices, toolkits, and performance benchmarks
• Oversee social-first creator and influencer strategies, partnering with local markets for activation

Measurement, Reporting & Optimization

• Define global KPIs and measurement frameworks in collaboration with analytics and media teams
• Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
• Manage global social listening, cultural trendspotting, and brand health tracking
• Identify and address platform-specific risks, crisis response, and reputation issues globally

Cross-Functional & Cross-Market Collaboration

• Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
• Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
• Align with regional and local teams to ensure messaging is consistent yet locally relevant
• Act as a global thought leader, keeping the organization ahead of cultural and platform shifts

Qualifications

• 10 years of experience leading social media or digital marketing, ideally across multiple international markets
• Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
• Demonstrated success building and scaling social programs globally, with localized execution
• Proven experience managing diverse, distributed teams and working in matrixed organizations
• Expert in social media tools, governance, campaign architecture, and analytics
• Strong leadership, storytelling, and executive communication skills
• Bachelor's degree in Marketing, Communications, or related field; advanced degree a plus
• Fluent in English; additional languages are a strong plus

Preferred Attributes

• Global mindset with sensitivity to local cultures
• Operational and strategic: can set vision and execute
• Collaborative and influential across levels and regions
• Creative thinker with a performance and data orientation
• Thrives in fast-paced, high-growth environments
• Passionate about culture, technology, and innovation in social storytelling

This role will be on site from our Needham HQ or from NYC with frrquent travel to Needham
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$228,800-$279,800 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]