The Role
The Senior Director of Marketing leads brand strategy for Systemic Mastocytosis, developing HCP marketing initiatives and overseeing execution while collaborating cross-functionally to optimize brand goals.
Summary Generated by Built In
Who We Are
Cogent Biosciences is a publicly traded biotechnology company focused on developing precision therapies for genetically defined diseases. The most advanced clinical program, bezuclastinib, is a selective tyrosine kinase inhibitor that is designed to potently inhibit the KIT D816V mutation as well as other mutations in KIT exon 17. KIT D816V is responsible for driving systemic mastocytosis (SM), a serious disease caused by unchecked proliferation of mast cells. Exon 17 mutations are also found in patients with advanced gastrointestinal stromal tumors (GIST), a type of cancer with strong dependence on oncogenic KIT signaling. Top-line results from registration-directed trials in NonAdvanced SM, Advanced SM and GIST are expected in 2025. The company also has an ongoing Phase 1 study of its novel internally discovered FGFR2 inhibitor. In addition, the Cogent Research Team is developing a portfolio of novel targeted therapies to help patients fighting serious, genetically driven diseases targeting mutations in ErbB2, PI3Kα and KRAS.
Our Team
https://cogent.culturehq.com
The Director/Senior Director of Marketing is recognized as an internal expert in Systemic Mastocytosis (SM) disease, market and promotions. The individual is responsible for developing brand strategy for the SM indication and leading a comprehensive HCP marketing program for bezuclastinib in the US. The individual will lead HCP marketing initiatives and work closely with the cross-functional team to develop and execute marketing strategies that promote brand and company goals. As an in-house expert on HCP marketing and SM, this person will provide leadership and guidance to the current team and cross functional partners on marketing activities, strategic and competitive planning, strategic and tactical plan execution, segmented marketing capabilities/execution, digital and omni-channel marketing to HCPs. This individual will ensure tactics and capabilities provide ongoing measurement and optimization at each stage and that resources (dollars and FTE effort) are aligned. The successful candidate will contribute in-depth marketing expertise, work closely with internal stakeholders up to executive levels and external partners (including creative agencies, operational partners, medical and diagnostics teams, analytics teams), with the capacity to develop a tactical plan with budget, resourcing, and implementation plan to support the needs of the business. This position will report to the Vice President of Marketing and offers an extraordinary opportunity for individuals interested in joining a company on the verge of it’s first product launch with immediate opportunities in rare disease and oncology indications with high unmet needs.
Responsibilities
- Internal marketing leader and subject matter expert on Systemic Mastocytosis.
- Leads the development of HCP strategic plans and promotion with measurable outcomes to achieve business/product goals. Presenting plans to executive leadership/other stakeholders.
- Leads the development of tactical plan(s) that will achieve the goals set forth in the marketing strategy.
- Collaborate closely with field sales team including sales leadership, sales training & field representatives, to ensure execution of marketing strategies and tactics.
- Lead the HCP marketing efforts and oversee their execution.
- Build and implement best in industry capabilities for segmented channel marketing while collaborating with key internal stakeholders and external strategic partners.
- Continually monitor/analyze marketing trends and technologies that impact the lives of patients and HCPs; identifies and introduces marketing innovations to the organization.
- Works cross-functionally including with counterpart leading GIST indication, to help teams develop and evolve marketing ideas that promote brand goals while ensuring strict compliance with regulations and guidelines.
- Demonstrates agility and flexibility, as part of a nimble, entrepreneurial organization.
- Develops impactful and relevant strategies for multiple audiences (e.g., Allergists, Hematologists, Immunologists & Dermatologists) throughout the product lifecycle.
- Develops a budget/resourcing plan for the HCP marketing function and tracks financial spending and adjustments with high acumen.
- Establishes and communicates Key Performance Indicators (KPIs) both to internal staff and external partners/agencies. Provides continuous monitoring/reporting/optimization against KPIs.
- When appropriate, identifies potential external partners, 3rd parties, and collaborates on contract negotiations to write contracts sensitive to bottom-line business goals.
- Performs effective Agency of Record and vendor management; ensures appropriate balance of internal and external resources to drive campaign execution in a manner that achieves best ROI.
- Provides campaign analysis and aids in marketing mix analyses; identifies marketing “best practices” and helps disseminate them throughout the organization. Identifies areas for improvement on subsequent campaigns and investments.
- Coordinates the work of agencies of record, multiple external vendors and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT.
- Demonstrate leadership with internal customer facing teams, specifically with sales and sales training to ensure effective, impactful, world-class training on promotional tools and programs as well as support of national and regional internal sales/commercial meetings to elevate effectiveness of marketing campaigns and share internal best practices.
Qualifications
- Bachelor’s Degree required, MBA or other advanced degree preferred
- Systemic Mastocytosis (or relevant rare disease) preferred (knowledge of current competitive landscape, therapies and practices, testing landscape and biomarkers)
- Minimum 10 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Sales, and/or Business Development, preferably in both small and large companies
- Demonstrate confidence and comfort in dealing with executive leadership
- Sales Experience a plus – either at the representative or line manager level
- 5 years of Brand Management specifically with recent in-depth experience in brand leadership with deep US commercialization background
- Comfortable engaging with SM KOLs and able to conduct a deep thorough scientific discussion
- Experience as a team/people leader
- Recent (1-3 years) rare disease and/or oncology launch experience strongly preferred
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Outstanding project management skills and experience managing multiple vendors and agency partners and ability to effectively manage multiple competing priorities simultaneously
- Proven track record of working effectively with regulatory, legal and medical teams in approval of multiple promotional materials
- Significant experience in managing budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned targets
- Some travel required (up to 25%).
- Location: Boston, MA (surrounding areas) required.
Our Locations
Waltham, MA: Our Boston office includes an open office layout that has recently undergone a makeover designed for collaboration and giving our employees the best work place possible. Free access is provided for both on-site parking and gym facilities in the building.
Boulder, CO: We have just moved into our new state-of-the art Research Facility in the fast-growing biopharmaceutical hub in the greater Denver/Boulder corridor. Our CEO is based full-time in this location and we are proud to call this the home of Cogent’s discovery research organization.
Our Offer To You
To attract the very best talent, we offer a generous benefits package that includes competitive pay, performance-based bonus, stock options, insurance coverage (health, dental, life, and disability), competitive time-off, a 401(k) plan, and commuter/parking benefits.
We are proud to be an Equal Opportunity Employer. Our goal is to have a diverse workforce. We do not discriminate on the basis of race, age, color, religion, national origin, gender, sexual orientation, gender identity or expression, veteran status or disability, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
Top Skills
Brand Management
Digital And Omni-Channel Marketing
Marketing Strategies
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The Company
What We Do
Cogent Biosciences is a biotechnology company developing real solutions to treat genetically driven diseases. With a focus on rational drug discovery and development, we are leveraging validated biology to advance precision therapies designed to address the true underlying drivers of disease and provide real hope for patients. Cogent’s lead therapeutic candidate, bezuclastinib (CGT9486), is a precision kinase inhibitor designed to selectively and potently inhibit the KIT D816V mutation. This mutation is responsible for driving a rare and serious condition called Systemic Mastocytosis which can severely impact many different tissues and organs in the body. We are also studying CGT9486 to treat advanced gastrointestinal stromal tumors (GIST), which have a strong dependence on oncogenic KIT signaling.
