Sr Director, Marketing

Key Responsibilities: 

• Develop and implement annual branding, PR, and events roadmap to support company growth strategies. 

• Lead and manage all brand marketing initiatives, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print to enhance brand presence and customer acquisition at optimized costs. 

• Manage relationships with external advertising and media agencies to craft and execute effective brand and product messaging for both internal and external audiences. 

• Oversee Content Marketing strategy to maximize the visibility of Newegg content creators, increasing brand awareness, visitor engagement, and conversions. 

• Maintain and enforce corporate branding guidelines in collaboration with internal Creative Services and agency partners. 

• Work cross-functionally with marketing, merchandising, web operations, graphic design, and customer service teams to ensure an integrated promotional strategy and cohesive customer experience. 

• Collaborate with internal business partners to develop strategic plans and meet high-priority deadlines, aligning marketing efforts with business objectives. 

• Establish and drive brand-building initiatives to enhance Newegg’s reputation and market positioning. 

• Monitor industry trends, media developments, and market challenges, leveraging insights to protect and grow the brand. 

• Provide leadership, mentorship, and professional development opportunities to team members, ensuring high performance and collaboration. 

• Manage multiple projects in a dynamic, fast-paced environment, maintaining focus under high-pressure situations. 

• Other duties as assigned. 

Qualifications & Requirements: 

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 

• Minimum of 12 years of marketing experience, with a strong background in brand strategy, PR, and content marketing. 

• At least 9 years of supervisory experience leading marketing teams. 

• Proven expertise in developing brand strategies, including brand promise creation, product architecture, and visual identity management. 

• Strong experience with PR, Events, Social Media, Community Engagement, and Broadcast Marketing. 

• Demonstrated success in media relations, brand refresh execution, and strategies to increase brand recognition. 

• Deep understanding of media industry trends and ability to navigate brand challenges effectively. 

• Proficiency in social media marketing tools (e.g., Hootsuite Enterprise, Radian6, Adobe Analytics, Shoutlet). 

• Knowledge of PR wire distribution platforms (BusinessWire, Meltwater) and media monitoring tools (Cision, etc.). 

• Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment. 

• Excellent written, analytical, and presentation skills. 

• Strong interpersonal skills to collaborate effectively across all levels of the organization and with external stakeholders. 

Preferred Qualifications: 

• Experience in agency environments is a plus. 

• Proven ability to handle high-stress situations and resolve personnel issues effectively. 

• Strong analytical mindset with a data-driven approach to marketing decision-making.