Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the senior product marketing leader for market research & insights, you will uncover the truths that shape product bets, marketing strategy, and innovation across our Creator portfolio of AI, Video, Photo/Imaging, and future creator products. Reporting to the VP of Creators, you’ll build a nimble, high-impact team, set a rigorous mixed-methodology agenda, and turn signal into strategy for executives, PMMs, and product leaders.
What You’ll Do
Insight Agenda & Rigor – Own the end-to-end research roadmap: qual, quant, competitive, and customer segmentation. Design studies that eliminate bias and surface impactful insights.
Customer & Market Intelligence – Map creator segments, workflows, and unmet needs; monitor category shifts and competitive moves to keep Adobe ahead of the curve.
Decision ready story-telling - Translate data into clear narratives that influence product roadmaps, pricing, GTM, and AI priorities; present to senior leaders and cross functional partners.
Team & Craft Leadership – Recruit, mentor, and motivate a small distributed team of senior researchers; instill methodological excellence and a bias for action.
Cross-Functional Impact – Partner daily with PMM, Analytics, Data Science, User research and Design to embed insight into every decision and launch.
What you'll need to succeed
Truth-Seeking Researcher – Fluent in survey design, advanced analytics, ethnography, and emerging methods; identifies real signal, fast.
Strategic Influencer – Aligns execs, frames trade-offs, and turns findings into roadmap commitments and marketing strategies.
Data & Design Expert in problem solving – Equally skilled in data analysis and focus groups; integrates quantitative depth with human storytelling.
Builder & Mentor – Creates high-trust teams, levels up craft, and scales processes that endure.
Improving Catalyst – Comfortable operating in uncharted territory, pushing methodological innovation, and setting a higher standard for customer empathy.
Minimum Qualifications
• 15+ years in research, insights, or data science or equivalent practical experience.
• 8+ years leading high-performing teams.
• Mastery of both quantitative (stat modeling, conjoint, segmentation) and qualitative (1:1, diary, ethnographic) techniques.
• Track record influencing product strategy in consumer tech, media tech, or creator-focused businesses.
• BS/MS or equivalent experience in a quantitative field (Statistics, Psychology, Data Science, Marketing).
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Top Skills
What We Do
When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Why Work With Us
Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.
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