Sr. Director, Global Marketing Operations - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Director, Global Marketing Operations - HOKA
Reports to:  VP Global Marketing, HOKA
Location:  West Coast preferred, (Los Angeles, Santa Barbara or Portland preferred). – Remote-Hybrid.

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

The Role

HOKA, a leading athletic footwear and apparel brand known for innovation and performance, is seeking

a Senior Director of Global Marketing Operations to play a pivotal role in shaping and executing global marketing strategies to drive brand growth and elevate HOKA's presence in markets worldwide. This role requires a visionary leader with a proven track record in global marketing operations, strategy execution, and cross-functional collaboration. You will lead high-performing, cross-functional teams and work closely with senior leadership to optimize marketing efforts and deliver impactful, measurable results while operationalizing complex strategies across multiple markets. 

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
The primary functions of this role, include but are not limited to:

Key Responsibilities 

1. Global Marketing Strategy Development & Execution 

• In partnership with the VP Marketing, lead the development and execution of HOKA's global marketing strategy, ensuring alignment with business objectives and brand vision. 

• Partner with brand marketing leaders to drive integrated marketing campaigns from concept to launch, delivering measurable results across key regions. 

• Collaborate with the global leadership team to refine the marketing strategy and vision for the brand. 

• Use data insights to continuously optimize global marketing initiatives. 

2. Marketing Operations & Efficiency 

• Oversee global marketing operations, optimizing processes and systems for scalability and efficiency. 

• Manage budgets, timelines, and resources to ensure the successful execution of campaigns across regions. 

• Streamline workflows, reduce redundancies, and improve communication within the marketing team.  

3. Cross-Functional Leadership & Collaboration 

• Work with integrated marketing and regional marketing teams to coordinate marketing efforts that align to critical KPIs and budget targets. 

• Lead and mentor a high-performing global marketing team, fostering a culture of creativity, accountability, and innovation.  

4. Performance Tracking & Reporting 

• Establish KPIs and metrics for marketing initiatives, tracking performance to assess ROI. 

• Provide regular updates to senior leadership on brand and campaign performance, market trends, and business outcomes. 

• Leverage data to drive improvements and identify opportunities for growth. 

5. Brand Stewardship & Advocacy 

• Partner with Integrated Marketing and Creative leadership to drive brand consistency across all global marketing channels, including messaging, tone, and visual identity. 

• Stay ahead of industry trends, market shifts, and competitor activities to keep HOKA’s marketing strategies fresh and relevant. 

6. Leadership & Team Development  

• Manage and develop a global marketing operations team, including expertise in strategic project management, marketing operations and campaign execution. 

• Provide guidance, mentorship, and support to team members to foster professional growth and ensure high performance. 

• Ensure the team is adequately resourced with the right skills, tools, and support to execute initiatives effectively. 

Who You Are

• Creative Problem-Solver with ability to think innovatively and develop unique solutions while balancing informed decision-making processes.
• Proactive communicator and collaborator with a strong aptitude for communicating clearly across various levels of the organization and fostering teamwork. Values diversity, providing clarity, and coaching others to achieve collective success.
• Adaptable Leader with capability to embrace change, establish process and lead with confidence, managing multiple projects and timelines while influencing others.

We’d love to hear from people with

• 10+ years in global marketing, with a proven track record in leading cross-functional teams and driving global initiatives. 

• 5+ years in a senior leadership role, managing high-performing teams and overseeing complex global marketing operations. 

• Experience in consumer goods, footwear, or sportswear industries is preferred. 

• Strong strategic thinker with the ability to translate high-level strategy into actionable marketing initiatives. 

• Expertise in global marketing operations, process optimization, and budget management. 

• Proficient in digital marketing, e-commerce, and omnichannel strategies. 

• Strong analytical skills with a data-driven approach to decision-making. 

• Exceptional leadership, communication, and interpersonal skills. 

• Comfortable with ambiguity and adaptable in a fast-paced, high-growth environment. 

• Passionate about performance-driven brands, innovation, and active lifestyles. 

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$240,000 - $250,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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