Sr. Director, BM&S Operations Integration Lead

Reposted Yesterday
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New York City, NY, USA
Hybrid
215K-358K Annually
Senior level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Leads BM&S operations integration across people, processes, technology, governance, delivery operations, change management, and performance measurement. Oversees an 11-person team, operating models, AI-enabled workflows, budgets, KPIs, dashboards, resource allocation, and executive governance. Partners with marketing, finance, analytics, agencies, and Pfizer leadership to improve organizational effectiveness, compliance, and business impact across GTM and digital experience marketing.
Summary Generated by Built In
ROLE SUMMARY
Brand Marketing & Standards (BM&S) is the team within Pfizer's Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer's key therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.
The Senior Director, BM&S Operations Integration Lead sets the vision for how BM&S team operates across people, process, and technology, owning the systems, standards, ways of working, delivery model, and performance infrastructure that enable GTM Marketing and Digital Experience Marketing to operate effectively at scale. This leader drives technology-enabled transformation, delivery excellence, organization-wide performance measurement, and change management, ensuring GTM and Digital Experience teams are connected through common ways of working, governance, and operational processes.
This leader manages a team focused on Standards, Integration & Change; Delivery Operations; and BM&S Marketing Impact assessment, totaling approximately 11 colleagues. Reporting to the Vice President, Head of Brand Marketing & Standards, the Senior Director BM&S Operations Integration Lead serves as a strategic advisor to the Vice President and the GTM Strategy & Execution Senior Directors, and partners with Chief Marketing Office leadership, finance, and agency partners. The role is based in New York, NY, with a US market scope.
ROLE RESPONSIBILITIES
  • People, Process, & Technology Integration - Define and execute the integrated operations strategy for BM&S, connecting organizational capabilities, ways of working, governance, systems, tools, and AI-enabled workflows so teams can operate efficiently, consistently, and at scale.
  • Standards Integration & Organizational Change - Embed marketing, creative, and operational standards into BM&S systems and workflows while leading change management, communications, and adoption efforts that support the organization's evolving operating model.
  • Enterprise Integration & Operating Model Leadership - Establish shared operating models, governance structures, and decision-making frameworks that connect GTM and Digital Experience teams, enabling alignment, efficiency, and scale across BM&S.
  • Delivery Operations Leadership - Own the operating infrastructure that enables efficient execution across teams, including resource allocation, workflow management, delivery governance, budgets, timelines, and team operating rhythms.
  • Impact Measurement & Optimization - Establish and evolve BM&S's performance measurement framework, including KPI strategy, dashboards, insights generation, and recommendations that improve effectiveness and investment decisions across portfolios and platforms, partnering with Measurement and Optimization analytics team
  • Team Leadership and Talent Development - Build, mentor, and develop a team of two leads and nine colleagues; own goal setting, performance calibration, and career development while fostering a culture of accountability, innovation, and continuous improvement.
  • Executive Partnership - Serve as a strategic advisor to BM&S leadership, establishing the operating rhythm, governance forums, and decision-making processes that connect GTM and Ecosystem teams.
  • Governance and Compliance - Ensure BM&S processes uphold Pfizer's regulatory, legal, medical review, and brand standards, serving as a trusted advisor on risk mitigation.

BASIC QUALIFICATIONS
  • Bachelor's degree with 12+ years, or MBA/MS with 10+ years, of experience in marketing, marketing operations, marketing strategy, or business operations.
  • 5+ years managing marketing teams, including experience managing senior marketing leaders (Director level or above).
  • Demonstrated record of designing and scaling operating models that integrate people, process, and technology, including governance, ways of working, role clarity, change adoption, and performance management in a large organization.
  • Experience designing, building, or partnering to develop technology-enabled, AI-driven workflows, processes, and tools that improve organizational effectiveness and business outcomes.
  • Demonstrated record of building performance measurement or analytics frameworks and using them todrive resource decisions.
  • Experience managing large budgets, including planning, tracking, and reallocation.

PREFERRED QUALIFICATIONS
  • Life sciences or pharmaceutical experience; familiarity with US promotional review processes.
  • Experience operating within or serving marketing organizations (in-house or agency); transformation or change-leadership experience.
  • Understanding of the healthcare ecosystem and Consumer/HCP journeys.
  • Strong executive presence; effective influence with senior leaders and colleagues at all levels.
  • Exceptional cross-functional collaboration and problem-solving skills; thrives in high-energy, ambiguous environments and drives to results and deadlines.
  • Upholds Pfizer's Core Values of Excellence, Equity, Courage, and Joy.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information:
Last Date to Apply: October 28, 2026
Work Location Assignment: Hybrid
The annual base salary for this position ranges from $214,900.00 to $358,100.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email [email protected] . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
#BI-Hybrid

Skills Required

  • Bachelor's degree and 12+ years of experience, or MBA/MS and 10+ years of experience, in marketing, marketing operations, marketing strategy, or business operations
  • At least 5 years managing marketing teams, including senior marketing leaders at the Director level or above
  • Experience designing and scaling operating models integrating people, processes, technology, governance, ways of working, role clarity, change adoption, and performance management in a large organization
  • Experience designing, building, or partnering on technology-enabled, AI-driven workflows, processes, and tools
  • Experience building performance measurement or analytics frameworks and using them to drive resource decisions
  • Experience managing large budgets, including planning, tracking, and reallocation
  • Life sciences or pharmaceutical experience and familiarity with U.S. promotional review processes
  • Experience operating within or serving marketing organizations, in-house or agency
  • Transformation or change-leadership experience
  • Understanding of the healthcare ecosystem and consumer and healthcare professional journeys
  • Strong executive presence and ability to influence senior leaders and colleagues at all levels
  • Exceptional cross-functional collaboration and problem-solving skills

What the Team is Saying

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Pfizer

Pfizer Compensation & Benefits Highlights

  • Healthcare Strength — Healthcare coverage is described as comprehensive, with multiple plan options, dental and vision, mental-health services, telehealth, and eligible Pfizer medications at no cost. Family-building benefits such as infertility treatment, adoption, and surrogacy support further reinforce the offering.
  • Retirement Support — Retirement support includes a 401(k) with employer matching plus an additional company retirement contribution, alongside access to financial-planning resources. This combination is positioned as a meaningful part of total rewards.
  • Leave & Time Off Breadth — Paid time off includes 15 holidays, three to six weeks of vacation depending on service, and the option to purchase additional vacation weeks, plus dedicated caregiver-leave days. Twelve weeks of paid parental leave and backup care resources add flexibility for family needs.

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The Company
HQ: New York, NY
121,990 Employees
Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.

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Employees engage in a combination of remote and on-site work.

Typical time on-site: 2.5 days a week
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