Sr. Director, Analytics

What you will be doing:

• Management role:                                                                                              
• Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts   
• Leading their team in the development and execution of campaign measurement  and data strategies                                                                                                                                       
• Developing Analytics talent on their team                                         
• Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency


• Measurement Strategy:
• Developing and executing frameworks to guide complex projects                            
• Developing and executing cross channel media measurement and testing plans
• Consulting with colleagues and clients on measurement strategies/techniques
• Ensures appropriate analytics integration into all agency production processes


• Assessment and Analysis:
• Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results                                         
• Works independently and with the team in assessing client media programs
• Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
• Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
• Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses     

What you bring:

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)                                                                        
• 5+ years in an Analytics role                                                               
• 2+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing          
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus                                                                             
• BA Marketing/Analytics MS Marketing/Business Analytics a plus