Location: Benito Juárez, Mexico City (100% On-site)
About the RoleWe are seeking a Senior Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that strengthen brand positioning, generate qualified leads, and improve conversion rates across digital channels.
This is an individual contributor role that will work closely with cross-functional teams, agencies, and business stakeholders to execute integrated digital marketing initiatives and maximize ROI.
Key ResponsibilitiesDigital Strategy & Campaign ExecutionDevelop and execute digital marketing strategies aligned with business objectives.
Plan, launch, and optimize SEM, Paid Social, Display, Email Marketing, and Remarketing campaigns.
Develop and optimize SEO and Content Marketing initiatives.
Manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Coordinate with external agencies and marketing vendors.
Execute A/B testing and optimize conversion funnels.
Manage marketing automation and CRM platforms such as HubSpot, Salesforce, Mailchimp, or similar.
Build lead nurturing workflows, audience segmentation, and lead scoring strategies.
Monitor campaign performance using KPIs including CPC, CPA, ROAS, traffic, conversions, and engagement.
Prepare performance reports and provide data-driven recommendations for continuous optimization.
Stay current with digital marketing trends and emerging technologies.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
5+ years of experience in Digital Marketing.
Strong hands-on experience with:
SEO
SEM
Google Ads
Meta Ads
LinkedIn Ads
Google Analytics 4
Experience with CRM and Marketing Automation platforms (HubSpot, Salesforce, Mailchimp, or similar).
English level B2+ (Upper-Intermediate).
Strong analytical mindset and data-driven decision making.
Excellent organizational and project management skills.
Effective communication and collaboration skills.
Results-oriented with the ability to manage multiple projects simultaneously.
Creative problem-solving and continuous improvement mindset.
Experience within the Technology or Cybersecurity industry.
Google Ads, Meta Blueprint, or HubSpot Certifications.
Knowledge of Account-Based Marketing (ABM).
Skills Required
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 5+ years of experience in Digital Marketing
- Hands-on experience with SEO
- Hands-on experience with SEM
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads
- Hands-on experience with LinkedIn Ads
- Experience with Google Analytics 4
- Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Mailchimp, or similar)
- English level B2+ (Upper-Intermediate)
- Strong analytical mindset and data-driven decision making
- Excellent organizational and project management skills
- Effective communication and collaboration skills
- Results-oriented with ability to manage multiple projects
- Creative problem-solving and continuous improvement mindset
- Experience within the Technology or Cybersecurity industry
- Google Ads, Meta Blueprint, or HubSpot certifications
- Knowledge of Account-Based Marketing (ABM)
What We Do
VALCE Talent Solutions is a recruitment agency and consulting firm specializing in IT talent acquisition and nearshoring, primarily in Mexico. They design customized solutions in IT talent and process optimization to help businesses scale intelligently and profitably. Their expertise focuses on specialized industries including Information Technology, Operations Management, and Supply Chain, providing end-to-end talent offerings to attract and retain top professional profiles.
