Data Analyst

Who Are We?

GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy – earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.

As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates’ expertise in financial empowerment with Gen Digital’s cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.

As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you’re empowered to be your authentic self, you’re unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.

Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!

How We Work?

Our hybrid work style (50% at least working from the office in Tempe) gives us face-to-face time to have creative conversations, and meaningful meetings, make quick decisions, and build relationships. And it’s flexible enough to give you the space to do your best work.

Mission and Goals

As a Data Analyst at Gen, you will play a key role in scaling informed decision-making and optimizing business strategies in the dynamic digital media space. As part of an evolving Data Product & Analytics team, you will also lead the analysis of complex data sets, identification of actionable intelligence, and translation of findings into strategic recommendations that propel our organization forward.

You will report to the Director of Data Product within the Data Product & Analytics team and collaborate closely with product managers, engineers, and business stakeholders across our highly specialized product teams. As a critical member of our team, you will become a subject matter expert by deeply understanding the end-to-end workflow, data sets, and business goals. This expertise will enable you to recommend improvements, optimizations, and bigger solutions that support our continued success.

Objectives 

• Strategize with an embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
• Ingest and aggregate key performance data, KPIs, and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc) to build structured models and analysis to drive insights and actionable intelligence.
• Analyze and diagnose website performance, user behavior, traffic trends, and conversion metrics to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
• Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling.
• Proactively share insights and strategic recommendations with measurable and sizable business impact, offering data-driven recommendations to optimize pages, improve user experience, and enhance conversion rates, aligning with the goals of multiple business units.
• Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
• Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy.
• Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
• Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.

Competencies  

• Experience: 3+ years of relevant work experience analyzing and optimizing website performance, user behavior, traffic patterns, and conversion metrics.
• MUST HAVE EXTENSIVE EXPERIENCE IN PYTHON & SQL.
• Strong background in analytics, and understanding of concepts like Statistical Significance.
• BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field.
• Exceptionally high standards in communicating the results of analysis clearly and effectively.
• Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
• Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset.
• Intermediate knowledge of Excel, including the ability to use formulas, functions, and pivot tables.

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security – 401(k) retirement plan participation, company-paid life, and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.

• Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.