Sr. Customer Insights Analytics Specialist

In partnership with the VP of Digital Engagement, develops and maintains the reporting, analytics, and customer insights capabilities that support enterprise customer engagement, marketing, retail, and digital initiatives. Serves as the primary business resource responsible for understanding customer and transactional data sources, validating data integration into Salesforce Data Cloud, ensuring data integrity, and transforming unified customer data into meaningful dashboards, reports, and actionable business insights. Partners closely with Marketing, Retail Operations, IT, E-commerce, and Executive Leadership to support data-driven decision-making and enhance Ethan Allen's unique combination of personal service with technology.

Essential Duties and Responsibilities

• Develop and maintain dashboards, scorecards, and recurring reports using Tableau, Excel, and other business intelligence tools.
• Create executive, departmental, and operational reporting that provides visibility into customer engagement, marketing performance, retail activity, and business outcomes.
• Become a subject matter expert in Salesforce Data Cloud and the customer data ecosystem.
• Understand and document how customer, transactional, marketing, and digital engagement data originates across enterprise systems.
• Validate and monitor data feeds entering Data Cloud to ensure completeness, accuracy, and consistency.
• Investigate, identify, and resolve data discrepancies, anomalies, and reporting issues.
• Partner with IT and business stakeholders to address data integration and quality concerns.
• Define and maintain reporting standards, KPI definitions, and business metrics.
• Analyze customer behavior, segmentation, retention, purchase patterns, and engagement trends.
• Develop reporting frameworks that measure the effectiveness of clienteling, digital engagement, marketing campaigns, and customer outreach initiatives.
• Translate complex data into clear business insights and recommendations.
• Support executive leadership by preparing reporting packages and analytical summaries.
• Identify opportunities to improve data quality, reporting efficiency, and analytical capabilities.
• Assist in the development of future predictive analytics and customer intelligence initiatives.
• Provide training and guidance to business users on reporting tools and dashboard utilization.

Knowledge, skills, and abilities:

Required

• Bachelor's degree in Business Analytics, Information Systems, Data Analytics, Marketing, Statistics, or related field.
• Minimum three (3) years of experience in business intelligence, customer analytics, marketing analytics, or data analysis.
• Advanced proficiency in Tableau and Microsoft Excel.
• Experience building dashboards, scorecards, and executive reporting.
• Strong SQL skills and experience working with relational data structures.
• Experience validating and reconciling data from multiple source systems.
• Strong analytical, problem-solving, and investigative skills.
• Ability to communicate complex findings to non-technical audiences.

Preferred

• Salesforce Data Cloud experience.
• Salesforce CRM and Marketing Cloud knowledge.
• Retail, e-commerce, or customer engagement analytics experience.
• Experience with customer segmentation and campaign measurement.
• Knowledge of customer journey analytics and attribution models.

Compensation:

The salary for this position ranges from $115k to $125k, depending on experience. 

Benefits:

Benefits are an important part of the total compensation that is offered, providing peace of mind and financial well-being.  Ethan Allen is committed to offering a variety of benefits that allow associates to choose whether or not to participate based on personal and family needs.  Some of the benefits offered are 401(k) plan (with Employer contributions), multiple Medical Plans with Prescription Drug Coverage, Health Savings Account (including Employer contributions), Dental Plan, Vision Plan, Basic Group Term Life & Accidental Death & Dismemberment, Supplemental Group Term Life & AD&D Insurance, Dependent Group Term Life Insurance, Short and Long-Term Disability, Business Travel Accident Life Insurance, Flexible Spending Accounts – Health Care & Dependent Care, Commuter Saving Plans – Public Transit & Parking, Voluntary Whole Life Insurance, Voluntary Critical Care Insurance, Voluntary Accident Insurance and Employee Assistance Program. Benefit availability varies based on employee classification.