Senior Coordinator, Wrangler Outdoor & Workwear Marketing

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Wrangler Outdoor & Workwear Marketing – Sr. Coordinator

Job Summary

The Wrangler Outdoor & Workwear Sr. Marketing Coordinator will work closely with the Outdoor & Workwear Marketing Manager to coordinate activities in support of the outdoor and workwear business units.  This hands-on role will be responsible for leading ticketing, seasonal sell-in, consumer marketing campaigns, photoshoots (lifestyle, sell-in and ecommerce), leading development of executional support for key retailers across both outdoor and workwear. They will support the overall strategic goals and objectives of the Wrangler brand.

Responsibilities

• Leads the development of seasonal retail needs for sell-in and sell-through. This includes briefing creative and copy teams on materials needed for key account meetings, key product stories including new product launches. Followed by sell-in and ecommerce photoshoot production and post production to ensure best-in-class assets are developed for account meetings and .com.
• Leads the development of retailer and consumer facing marketing asset development – including defining the strategy, writing creative briefs, project management of creative development and photoshoot production - including booking talent, confirming key looks with cross functional team, ensuring product is available and prepped on set, scouting and approving locations, stylist, hair and makeup, budget, etc. Followed by post-production responsibilities including management of retouching and video editing, distribution of assets to cross-functional teams in a timely manner, return of samples, accessories and shoes to storage.
• Guides the overarching direction for ticketing needs, and coordinates daily correspondence with internal teams, outside agencies and vendors, sales, merchandising, and Kontoor legal to responsively support all initiatives. Lead new seasonal ticketing needs inclusive of design and implementation when necessary.
• Assists Manager with budget management, including running monthly budget reports; processing estimates, PO’s and invoices in a timely manner; partner with LBU coordinators/managers to expedite any exception-based payments with AP/Finance

Experience

• Integrated brand marketing experience
• Retail knowledge and experience a must - brick and mortar, online (product, ticketing, POS)
• Experience with image-driven brands or products within the apparel space
• Experience with photoshoot production - required

Education

• Bachelor’s degree marketing, business, or related field
• Educational concentration in marketing a plus

Skills

• Excellent interpersonal and communication skills. The ability to articulate clearly among various internal and external stakeholders in written and verbal communication. Ability to build consensus among stakeholder with varying perspectives.
• A proactive, positive and flexible nature with a solution-oriented attitude. Proven ability to work cross-functionally.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously is critical.
• Knowledge of seasonal retail calendars, ticketing, POS development.
• Strong computer skills (Word, Excel, PowerPoint). Knowledge and experience with Box, Sharepoint and Canva.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.