Sr. Content Strategist

Posted 4 Hours Ago
Be an Early Applicant
Irving, TX
104K-173K Annually
7+ Years Experience
Healthtech
The Role
The Sr. Content Strategist will develop and implement marketing plans for product launches, manage promotional materials, collaborate with sales on engagement initiatives, track campaign performance, and ensure brand alignment across various channels. The role emphasizes strong communication, project management skills, and experience with marketing automation tools.
Summary Generated by Built In

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Current Need:

The Strategic Marketing Team, within the McKesson Health Systems segment at McKesson, is seeking a Sr. Content Strategist in Irving, TX. The ideal candidate will develop go-to-market (GTM) content and amplification plans that execute against the marketing strategy and drive engagement. Ideal candidate should have experience creating and optimizing content for web, email and social media that propels the brand and business forward and enjoys being part of a collaborative team with a strong sense of purpose.

This is a hybrid role in Irving, TX requiring 1-4 days per month onsite depending on the business need.

Key Responsibilities:

  • Create marketing plans to launch program, products and solutions. Outline, author, and manage promotional material development to support product launch, including email, video, sell sheets, newsletter articles, etc.

  • Partner with field sales on initiatives that engage prospects and current customers and provide the sales team with information, content and tools that help them sell more effectively.

  • Collaborate across multiple business units, program owners, and subject matter experts (SMEs) to ensure alignment. Organize, coordinate, track and communicate project timetables, deadlines and approvals in conjunction with appropriate stakeholders and production/design team

  • Track and report performance for marketing campaigns and projects and outline key learnings/provide recommendations for improvement

  • Establish and reinforce brand strategies and tactics across channels such as web sites and social media, digital tools, and print materials

  • Other duties as assigned

Minimum Qualification:

  • Degree or equivalent and typically requires 7+ years of marketing, content and/or communications experience.

Critical Skills:

  • Demonstrated outstanding written, verbal and presentation communications skills

  • Experience developing and executing successful marketing communications campaigns

  • Excellent organization, execution and project management capabilities with attention to detail

  • Experience with marketing automation systems such as Marketo

  • Broad knowledge of web content development and SEO, digital publishing, email and social media best practices

  • Proficient at managing multiple projects with tight and often competing deadlines

  • Vendor resource management experience

  • Strong ability to act independently with sound business judgment and emotional maturity

  • Excellent listening skills and ability to build cross-functional relationships and influence without authority across all levels and functions

  • Experience partnering with field sales and using Salesforce (SFDC)

Additional Skills:

  • Demonstrated creative, innovative thinker who isn’t afraid of taking educated and calculated risks

  • People-savvy and capable of understanding and navigating complex, matrix organizations

  • Flexibility to take on different roles and duties as required

  • Ability to adapt and thrive in a dynamic environment

  • Passion and enthusiasm for our customers’ success

  • Experience in healthcare industry preferred

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$104,000 - $173,300

McKesson is an Equal Opportunity Employer

 

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

 

Join us at McKesson!

The Company
HQ: Irving, TX
23,630 Employees
On-site Workplace

What We Do

Welcome to the official LinkedIn page for McKesson Corporation. We're an impact-driven organization dedicated to “Advancing Health Outcomes For All.”

As a global healthcare company, we touch virtually every aspect of health. We work with biopharma companies, care providers, pharmacies, manufacturers, governments, and others to deliver insights, products and services that make quality care more accessible and affordable.

To learn more about how #TeamMckesson helps improve care in every setting, visit: https://bit.ly/3xadvB0

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