Sr. Consultant/Manager- Digital Analytics/ Adobe Analytics

Tiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote global workforce. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.

We are seeking for someone who have good blend of experience in digital and adobe analytics.

Responsibilities-

• Participate in discussions with team members to select and apply relevant analytic techniques and create actionable business insights.
• Manage the data analysis and design of analytics products across a focused area of the business value stream to enable data-driven business decisions that will drive performance and lead to the accomplishment of annual goals.
• Translate complex business requirements into data requirements and work with internal customers to define data requirement details based on expressed partner needs.
• Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
• Measuring customer behavior on and across all the digital experiences we build to empower businesses with valuable insights that help them make better, more informed decisions.
• Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
• Define and execute measurement strategies for multiple lines of business to test, measure and optimize digital marketing and online customer experiences.
• Partner with business leads (Product, Marketing, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, and reporting.
• Architect digital analytics solutions through a standard, universal lens across all lines of business, with an additional focus on reliability, scalability, performance and compliance.
• Be driven by the integrity of analytics data collection, ensuring that the business can be guided by quality data and insights.
• Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective.
• Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise, to measure, understand and optimize online customer experiences.
• Making presentations to senior management, communicating results to business teams, and develop plans to help operationalize analytic solutions.
• Perform Marketing Analytics, Campaign Measurement, and Reporting/Visualization using a combination of Adobe Analytics, Google Analytics, SQL, SAS, and Tableau.
• Perform extensive data profiling to understand data behavior and business rules.
• Leverage frameworks for repeatable validation of data integrity within data products supporting accurate and consistent reporting and analytics.
• Support standard methodologies in data analysis: data integrity, unit testing, data quality control, system integration testing, modelling, validation, and documentation.
• Develop SQL queries and data visualizations to fulfil ad-hoc analysis requests and ongoing reporting needs demonstrating standard query syntax.
• Identify business opportunities, establish goals, and communicate on the analytics pipeline.
• Establishing analytics reporting that enables enhanced decision-making - Dashboard, MIS.
• Solve complex business problems leveraging advanced analytics and big data capabilities.
• Provide insights and improve program performances

• 5-8 years of experience in Digital Analytics/ Adobe Analytics
• Experience in Adobe Digital, Product Analytics, Qlikstream and PowerPoint skills.
• Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business.
• Working knowledge of databases and Basic SQL.
• Should have the ability to gather requirements from stakeholders and facilitate testing.
• Should have the ability to gather requirements from stakeholders and facilitate testing.
• Good to have experience in Banking domain

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.