Sr. Channel Partnerships Manager - NYC or ATL

Posted 2 Days Ago
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10036, Times Square, New York, NY, USA
In-Office
130K-145K Annually
Senior level
AdTech • Digital Media • Marketing Tech
The Role
Manages channel sales partnerships, develops joint sales opportunities, maintains partner pipelines and revenue reporting, coordinates partner resources, and builds stakeholder relationships. The role drives partner retention, establishes performance metrics, collaborates on marketing and sales strategies, and supports advertising sales using expertise in OTT, digital video, and local and national media. Travel to partner organizations averages 10%–20% annually.
Summary Generated by Built In

The Sr. Channel Partner Manager will be responsible for supporting the sales efforts of channel partnerships.  As a partnership manager, you'll be the go-to person for our channel sales partner(s) and their key liaison to maximize those relationships. You’ll lead the customization of partners’ sales efforts and match it with deep product knowledge to give channel sales partners the critical advantage needed in customer interactions.   

  • You will develop sales opportunities together with Partners and define programs to increase revenue in person or by phone/video. 

  • Maintain an accurate Partner sales pipeline and booked revenue reports and trends, owning the entire sales and retention process.  

  • Coordinate and manage in-house partner resources, ensuring execution of agreed-upon commitments. 

  • Develop and maintain relationships with key stakeholders across partnership organizations. 

  • Proactively seek feedback and create solutions to help foster positive business relationships.   

  • Establish and report on relevant partner metrics and key performance indicators. 

  • Collaborate with planning/insights, operations, and marketing to develop related marketing/sales materials and strategies. 

  • You will showcase your complete understanding of Locality product features, benefits, rates, and packaging to assist in sales strategy. 

  • To foster and build relationships, you will travel to partnership organizations at an average of 10%~20% of the year. 

WHAT WE LOOK FOR
  • 4-7+ years in a media sales or advertising sales role, with ideally 2 years of experience in a channel sales environment. 

  • Experience selling advertising at the national and local level is highly preferred along with an understanding of the digital landscape, with expertise in OTT and digital video. 

  • Knowledge of local digital and traditional sales efforts, relevant digital video industry trends, and a proven ability to close advertising campaigns by fostering reseller relationships will be vital for success.   

  • A strong customer focus and ability to build relationships and establish trust, respect, and verbal/written communication effectively and quickly. 

  • Our environment calls for a strategic thinker with an ability to be highly creative, independent, and self-motivated. 

  • Well-developed time management, organizational and follow-through skills 

  • Flexibility and ability to adapt to change in a highly dynamic work environment 

  • Eagerness to learn new media/technology in an environment that is constantly changing 

 

Compensation for the role includes a competitive salary of $110,000-$116,000 in addition to a lucrative commission plan that brings total potential earnings up to $130,000 - $145,000. (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).  

  

At Locality, we believe our biggest asset is our people. We are proud to be an equal-opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law.  

Skills Required

  • 4–7+ years of experience in media sales or advertising sales
  • Approximately 2 years of experience in a channel sales environment
  • Experience selling advertising at the national and local levels
  • Understanding of the digital landscape, including OTT and digital video
  • Knowledge of local digital and traditional sales efforts and digital video industry trends
  • Proven ability to close advertising campaigns through reseller relationships
  • Strong customer focus and relationship-building ability
  • Effective verbal and written communication skills
  • Strategic thinking, creativity, independence, and self-motivation
  • Strong time management, organizational, and follow-through skills
  • Flexibility and adaptability in a dynamic work environment
  • Eagerness to learn new media and technology
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The Company
348 Employees
Year Founded: 2023

What We Do

Locality is a specialty local advertising provider that combines broadcast television and streaming video inventory, data, and technology in one offering. It helps advertising agencies, national brands, regional chains, and local businesses reach audiences using geographic, behavioral, contextual, and demographic targeting. Its platform and services support campaign planning, buying, activation, and measurement across U.S. local markets, including AI-powered tools for improving local TV campaign planning and optimization.

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