The Channel Market Manager is responsible for driving best-in-class marketing to, with, and through Resideo’s channels, including a strong focus on security distribution partners. This role will lead push marketing strategies, ensuring alignment with Resideo’s strategic priorities to generate demand, accelerate sell-through, and build a measurable pipeline of business. The incumbent will create and execute joint marketing plans, while also influencing channel behavior through targeted push strategies, promotions, and distributor engagement. The role requires both independent execution and strong cross-functional collaboration.
*Lead the evaluation, optimization, and execution of channel marketing strategies.
*Develop and execute integrated channel marketing plans targeting security distribution, wholesale partners, and key end-user verticals.
*Drive channel “push” strategy, including promotions, pricing initiatives, and distributor activation to accelerate inventory movement and increase sell-through.
*Successfully launch new products within the security distribution channel, ensuring distributor readiness, sales enablement, and rapid market adoption.
*Measure, track, and optimize campaign performance, delivering actionable insights to improve ROI and effectiveness.
*Collaborate cross-functionally with sales, product marketing, and marketing teams to align on priorities, messaging, and growth initiatives.
*Partner closely with sales leadership to drive demand, support pipeline development, and deliver revenue across distribution channels.
*Work with Pro marketing to develop positioning, messaging, and content to support new product introductions and lifecycle campaigns.
*Support distributor enablement through merchandising, in-branch activations, and point-of-purchase materials.
*Own and manage marketing budgets aligned to channel initiatives
*Oversee Marketing Development Fund (MDF) programs, ensuring strategic investment and clear ROI tracking.
*Lead product transition initiatives, ensuring clear communication and alignment across distributors, customers, and field sales teams.
*Manage website content and digital presence, ensuring accurate product data, consistent messaging, and optimized user experience.
*Ensure accuracy and consistency of product data and marketing assets across distributor platforms and digital tools.
*Maintain distributor and partner portals, providing up-to-date product, pricing, and marketing resources.
*Develop and distribute field communications to keep stakeholders informed of product updates, programs, and key initiatives.
*Design and execute advertising and integrated marketing campaigns to increase brand visibility, support sell-through, and drive growth within the security distribution channel.
*Plan and launch integrated marketing campaigns to increase awareness, support distributor sell-through, and drive growth within the security channel
MUST HAVE
• 3+ years-experience with relevant industries, including security, residential new construction, smart home, and distribution.
• 3+ years-experience with B2B sales, distributor channels (with emphasis on security distribution).
• Ability to travel as directed (up to 20% travel may be required.)
WE VALUE
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
WHAT'S IN IT FOR YOU
-Own High-Visibility Marketing Initiatives – Lead channel programs that directly drive demand, revenue, and business growth.
-Make a Measurable Impact – Influence product launches, distributor engagement, and go-to-market strategies across a key growth channel.
-Collaborate with Industry Leaders – Partner cross-functionally with sales, marketing, and product teams to shape the future of smart home and security solutions.
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About UsResideo is a global leader in smart home and building solutions, with trusted brands including Honeywell Home, First Alert, and Resideo helping people feel more comfortable, secure, connected, and in control every day. Our products and technologies are found in more than 150 million homes and businesses worldwide. From intelligent climate solutions to security, sensing, water, and connected home technologies, Resideo develops and manufactures products designed to simplify everyday life and help protect what matters most. Our global teams span engineering, manufacturing, software, product management, supply chain, customer experience, and more — all working together to shape the future of connected living through innovation, quality, and meaningful real-world impact. At Resideo, our teams help create products and experiences that make everyday life more comfortable, secure, and connected for millions around the world. Learn more at www.resideo.com.
You can find out more about how the talent community works here: Resideo Talent Community Terms. Our recruitment privacy notice Resideo -Recruitment Privacy Notice - Dec 16 2022 describes in more detail how we process your personal data and how you can exercise your personal data rights.
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Skills Required
- 3+ years experience in relevant industries (security, residential new construction, smart home, distribution)
- 3+ years experience with B2B sales and distributor channels (emphasis on security distribution)
- Ability to travel as directed (up to 20% travel may be required)
- Strong analytical skills with ability to translate data into actionable insights
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Excellent verbal and written communication skills
Resideo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Resideo and has not been reviewed or approved by Resideo.
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Retirement Support — Feedback suggests the retirement program features a standout employer match and access to an employee stock purchase plan. These elements add meaningful long-term value to total rewards.
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Leave & Time Off Breadth — Feedback suggests time off is generous in some salaried roles, with flexible or unlimited PTO alongside company holidays and parental leave. Actual usage appears to depend on team norms and manager support.
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Healthcare Strength — Feedback suggests medical, dental, and vision coverage are comprehensive, complemented by wellness resources and health savings options in some plans. This establishes a solid baseline of health support across many roles.
Resideo Insights
What We Do
Resideo is a global leader in ensuring homeowners are safe, productive and comfortable in their homes. The company became an independent, publicly traded company in late 2018 as a result of Honeywell spinning off its Homes product portfolio and ADI Global Distribution businesses. Resideo’s mission is to provide its customers with integrated, simple solutions for today’s connected home.
Why Work With Us
Resideo puts people in charge of their home comfort, safety, security, and energy efficiency. We are also a top global distributor of security, fire, and low-voltage products. We work as a team of teams, where we all understand and work towards a common goal to solve challenges, serve our customers, and support the communities where we live.
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