The Role
The Sr. Brand Manager will pilot a new beauty category, collaborating across teams to launch innovative products and drive market growth through consumer insights and strategic storytelling.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
This isn’t just a marketing role. This is your chance to pilot and scale an entirely new beauty category in a company known for rewriting the rules of beauty.
At e.l.f., we don’t wait for trends: we create them. You’ll be incubating ideas that feel less like product launches and more like cultural movements. One day you’ll be decoding TikTok subcultures, the next you’ll be transforming sparks of insight into activations that feel inevitable, like they should have always existed.
You’ll thrive at the intersection of culture, consumer obsession, retail excellence, and innovation, spotting the next big category moment and making it real.
What you'll do (Besides Break Our Portfolio Open):
- Collaborate across the e.l.f.iverse: work hand-in-hand with Innovation, Creative, Sales, Digital, Integrated Communications, International, Legal, and Finance to make big ideas actually happen
- Shape category growth: influence strategies, sharpen product positioning, and align creative concepts with launch activations
- Orchestrate the GTM: drive launches from ideas to shelves, aligning with our passionate team of owners that every touchpoint screams e.l.f. DNA
- Build the roadmap: define a 3-year strategy that balances consumer demand, retail appeal, and a rock-solid business case
- Fuel the org with insights: analyze sales, financial, and industry data to deliver fresh perspectives and provocative POVs that lead to quick action
- Own the room: present projects in internal and external forums to inspire alignment and build confidence
- Master the storytelling: craft compelling, high-impact decks that sell in strategy, sizing, pricing, and the “must-launch” factor
- Write killer briefs: develop clear, inspiring briefs for partners (retailers, agencies, collab brands) that set teams up for flawless execution
Who you are:
- First and foremost, you’re a bold disruptor with a kind heart, as everyone at e.l.f.
- 6-8 years of brand marketing experience (bonus points for beauty, fashion, or CPG)
- Startup experience highly preferred: you love solving problems, building from scratch, wearing multiple hats, and moving at e.l.f. speed
- Proven track record of taking early-stage concepts from idea to launch
- Fluent in consumer insights and cultural zeitgeist, with the ability to turn them into actionable strategy
- Analytical enough to size a market, creative enough to name lip shades
- Scrappy, resourceful, fast-moving, and comfortable with ambiguity
- PowerPoint, Excel, and AI? Obviously. But your real superpower is connecting dots others don’t even see.
Perks Include:
- A front-row seat to building the next big thing in beauty
- A chance to shape not just products, but movements
- A team that wants to win, but more importantly, wants to do something that’s never been done
- Access to all the makeup, skincare, and sparkle your bathroom shelf can handle
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
AI
Excel
PowerPoint
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
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