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Popsa has been one of Europe's fastest-growing AI companies in the last few years, according to Deloitte and the FT.
The Role
Lead and mentor the design team at Popsa, shaping brand identity and creating high-quality marketing content across various channels.
Summary Generated by Built In
Who we are
Right now is one of the most exciting moments to join Popsa. Deloitte named us one of the UK’s fastest-growing technology companies, and the Financial Times recognised Popsa among the Top 5 fastest-growing software companies in Europe.
We’re backed by world-class investors, and the world is noticing. Our iOS and Android apps are available in 12 languages, trusted by more than 10 million people who have created over 5 million photobooks shipped to 50+ countries. With more than 350,000 five-star reviews, we’re one of the highest-rated consumer apps anywhere.
But the real story isn’t the numbers and it’s the memories behind them.
We’re living in a time where we capture more photos than ever before. Billions of moments sitting unseen in camera rolls and clouds, mixed with screenshots, receipts, or where we parked the car. We are great at documenting life… but not so great at preserving the meaning in it.
Popsa is changing that.
Since launching in 2016, we’ve built an award-winning platform that removes every barrier to transforming your favourite memories into something beautifully tangible. No design skills. No time-sink. Just the joy of holding real stories in your hands. A celebration of the people and moments that make life worth living.
✨ This is only the beginning.
👉 About us
👉 Read more about our journey so far
👉 Take a look inside our Soho HQ
What we’re building next
Today, we’re best known for photobooks, but our ambition goes far beyond printing. Popsa is creating a new generation of personalised experiences that combine advanced AI, thoughtful design and behavioural science.
Our goal? To help people emotionally process, reflect and connect with the meaningful events and relationships in their lives. To ensure memories don’t fade, but flourish.
From smarter storytelling tools to products that support wellbeing and strengthen bonds across the world, we’re reimagining how humanity remembers.
👉 Explore our vision for the future of Popsa
The mission for the role
We’re looking for an ambitious, strategically minded Brand Design Lead / Senior Brand Art Director to drive the evolution of Popsa’s brand and marketing design. You’ll play a pivotal role in shaping our visual identity across our channels, elevating our output, pushing creative boundaries and setting a high standard for craft and storytelling.
You’ll lead a small but growing team of designers, providing design direction, mentorship and inspiration. While you’re confident rolling up your sleeves when needed, your primary focus will be on conceptualising ideas, steering creative quality and ensuring our brand shows up consistently and impactfully across every customer touchpoint.
This role is ideal for a designer superstar or art director from a scaling tech or digital-first brand, who thrives in environments where they can help define the vision, build systems and innovate as part of a high-performing, collaborative team.
What success looks like in your first 6 months
- Shape and deliver high-level creative concepts for campaigns, seasonal storytelling and brand moments.
- Guide the design team to produce high-impact work across email, paid acquisition, landing pages, editorial and social.
- Lead and mentor a team designers elevating the quality and consistency of all output.
- Working with the Creative Director to advance Popsa’s brand identity, consolidating the brand identity, establishing refinements and building scalable systems.
- Oversee the development and rollout of an evolved marketing design system in Figma, templates, components and documentation.
- Contribute to the delivery of a refreshed brand style guide, ensuring clarity, cohesion, and long-term scalability.
- Expand the delivery of seasonal campaigns and promotions.
- Bring conceptual leadership to multi-channel campaigns, working with Growth, CRM, Content, and Product to transform ideas into compelling creative.
What you bring to the team
- A standout, senior-level portfolio demonstrating conceptual thinking, design excellence and brand-building across digital channels.
- Proven experience in tech or digital-first scale-ups, where you shaped or evolved a brand and partnered closely with cross-functional teams.
- The ability to define and protect a brand identity while balancing experimentation and innovation.
- Comfortable providing direction without relying on rigid guidelines, and skilled at building the systems others rely on.
- Strong experience with Figma, from systemised design to collaborative workflow.Excellent visual judgement, with strong craft in composition, typography, imagery and digital layout.
- Experience leading, mentoring or managing designers or freelancers.
- Confident communication and storytelling; you present ideas with clarity and conviction.
- A performance-aware mindset, comfortable using insights and data to strengthen creative collaborating with agencies or managing external creative partners.
- Advanced Photoshop skills for product visualisation and polished creative development.
- Experience working in or alongside Product Design teams.
- Multi-language experience across marketing assets.
- Motion or 3D design skills.
- European languages (French or German ideal), reflecting our global customer base.
Nice to have
Your responsibilities
- Provide creative leadership across key marketing touchpoints:
- Work closely with the Creative Director to shape and evolve Popsa’s brand identity across platforms.
- Drive forward design direction, ensuring our work feels premium, modern and emotionally resonant.
- Lead and mentor designers, creating a culture of craft excellence, curiosity and collaboration.
- Brief and guide freelancers, ensuring all external output matches the quality expected.
- Present ideas and work to stakeholders with confidence, balancing creativity with business needs.
- Maintain and evolve design systems, documentation and asset organisation within Figma.
Campaign direction / Emails (broadcast, lifecycle, promotional) / Acquisition (static paid social + display) / Landing pages and editorial content / Blog visuals and layout / Social assets for brand and performance
Top Skills
Figma
Photoshop
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The Company
What We Do
Joining Popsa now is pretty exciting. According to Deloitte, we’re the UK’s fastest-growing startup of 2020. We have a fast-growing global customer base to match, and the backing of some of the best investors in the world. Our native iOS and Android apps are available in 12 languages – attracting more than 3 million users to date – and we ship to 50 countries around the world. Phew. So why is Popsa so hot right now? The reality is, people have never taken more photos than we do today. Our phones are literally crammed with memories. But although we’re good at capturing moments – we’re not as good at doing anything with them. They’ll often sit forgotten on our devices or in the cloud. Then Popsa came along. Founded in 2016, we’ve built an award-winning app that’s made printing your memories so easy and accessible, anyone can do it. No more barriers. No more time-wasting. In fact, everything we do as a business is designed with this ethos. We help people turn their best moments into something beautiful and lasting, in no time at all. Today we’re best known for photobooks, but our vision of the future goes far beyond print. We’re building a platform to help people to curate their experiences in lots of exciting ways. We want to become THE place where people come to capture their life stories. To celebrate their most important people and relationships. To create lasting meaning from their experiences.
