Sr. Associate – Social Media Marketing

Posted 14 Days Ago
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Nagpur, Mahārāshtra, IND
In-Office
Senior level
Edtech
Our Tech-enabled solutions help International Students and Recruitment Partners choose the best Global Universities.
The Role
Develop and execute social media and paid advertising strategies across Meta, LinkedIn, YouTube, X, and emerging platforms. Manage content calendars, campaigns, budgets, audience targeting, influencer collaborations, video scripts, and creative production. Analyze performance metrics, prepare reports, optimize campaigns, and drive brand awareness, engagement, leads, conversions, and community growth for education and financial services brands.
Summary Generated by Built In

Looking for a Workplace That Inspires You? Welcome to KC Overseas!

At KC Overseas Education, we don’t just provide jobs—we create opportunities for innovation, growth, and impact. As a thriving Multinational EdTech company with 12 global locations, we have a strong foothold across South Asia, South-East Asia, and Africa, and we’re rapidly expanding worldwide. With our team of inspired 750+ professionals, we are revolutionizing access to overseas education through cutting-edge technology and unwavering expertise with our industry-leading platforms coursefinder.ai and elanloans.com.

Our mission? To empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If you’re passionate about making a difference in the global education space, this is where you belong!

At KC Overseas Education, we believe work should be more than just a job—it should be an experience that challenges, excites, and rewards you. We’re growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas education—and you can be a part of it.

Why work with us?

Work-Life Balance – We value productivity and well-being equally.

Global Exposure – International travel and exposure to diverse markets

Unmatched Growth – Thrive in a rapidly expanding industry to reach your potential

Recognition & Rewards – A culture that values and rewards hard work

Continuous Learning – Upskilling and development opportunities at every step

Supportive Culture – Work in an encouraging, trust-driven environment

Stability & Security – A long-term career with a leading industry player

Competitive Compensation – Because great work deserves great rewards

Join us and experience a workplace where talent is valued, ideas are celebrated, and careers flourish. Be a part of KC Overseas—apply now!

MIHAN New Office Campus Opening Video -

Here’s a short video to give you an overview of who we are and what we do:

Role Overview-

Drive brand visibility, audience engagement, social media growth, and quality lead generation for KC Overseas Education, Élan Loans, and other business verticals through organic social media and paid campaigns.

Key Responsibilities:

  1. Paid Campaigns & Optimisation

  • Plan, execute, and optimise campaigns across Meta, LinkedIn, YouTube, and emerging AI advertising platforms, where available.

  • Drive brand awareness, website traffic, lead generation, and conversions across B2C and B2B segments.

  • Manage budgets, targeting, ad copy, cost per lead, and campaign performance.

2. Social Media & Brand Growth

  • Manage Facebook, Instagram, LinkedIn, YouTube, and X accounts across business verticals.

  • Develop platform-specific strategies to grow followers, engagement, organic reach, and online communities.

  • Monitor competitors, industry trends, and new growth opportunities.

3. Content Planning & Execution

  • Create monthly content calendars aligned with campaigns, events, and business priorities.

  • Coordinate with design and content teams to deliver engaging posts, reels, carousels, and other creatives.

  • Ensure timely publishing, consistent messaging, and adherence to brand guidelines.

4. Video, Reels & Influencer Marketing

  • Develop video concepts, reel scripts, storylines, and creative briefs.

  • Coordinate shoots with video production and creative teams.

  • Identify and collaborate with influencers and content creators to expand reach and engagement.

5. Analytics & Performance Reporting

  • Track reach, engagement, follower growth, traffic, leads, conversions, CPL, and ROI.

  • Prepare performance reports with actionable insights and recommendations.

  • Use data to identify gaps and continuously improve campaign effectiveness.

Key Skills & Qualifications

  • Experience: Minimum 2 years of hands-on experience in Meta Ads and social media marketing across B2B and B2C.

  • Education: Bachelor's or master's degree in Marketing, Communications, Advertising, Computer Science, or a related field preferred.

  • Strong expertise in Meta Ads, audience targeting, budget management, and campaign optimisation.

  • Excellent ad copywriting, content planning, and social media strategy skills.

  • Ability to develop engaging reel concepts, video scripts, and creative briefs.

  • Strong understanding of social media analytics, lead generation, and performance marketing.

  • Hands-on experience with AI tools such as ChatGPT for content creation, campaign planning, and copywriting.

  • Familiarity with Meta Business Suite, Instagram Insights, LinkedIn Analytics, YouTube Analytics, and scheduling tools.

  • Strong communication, creativity, coordination, and analytical skills.

  • Willingness to explore emerging platforms, AI advertising opportunities, and digital marketing trends.

Skills Required

  • Minimum 2 years of hands-on experience in Meta Ads and social media marketing across B2C and B2B products or services
  • Strong hands-on expertise in Facebook and Instagram advertising, including campaign setup, audience targeting, budget management, and optimization
  • Experience managing and growing social media channels through organic and paid campaigns
  • Experience planning and executing campaigns focused on brand awareness, engagement, traffic, and lead generation
  • Excellent ad copywriting and marketing message development skills
  • Ability to develop reel concepts, video scripts, and creative briefs
  • Strong understanding of social media analytics, performance measurement, and data-driven decision-making
  • Hands-on experience using AI tools such as ChatGPT for content creation, copywriting, brainstorming, and campaign planning
  • Familiarity with Meta Business Suite, Instagram Insights, LinkedIn Analytics, YouTube Analytics, scheduling tools, and social media management platforms
  • Bachelor's or master's degree in Computer Science, Communications, Advertising, Marketing, or a related field
  • Experience managing social media for youth-centric, education, or consumer-facing brands
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The Company
HQ: Nagpur
1,153 Employees
Year Founded: 1998

What We Do

We are a rapidly growing EdTech Company that assists students in searching and applying to overseas universities through our extensive network of 65+ offices across India, Bangladesh, Ghana, Kenya, Indonesia, Nepal, Nigeria, Pakistan, Philippines, Sri Lanka, and Vietnam with the help of over 750+ dedicated professionals. We are an authorized representative of over 1000+ global universities and institutions across 42 countries in the world and have successfully assisted more than 7,00,000+ students for higher studies in popular international study destinations such as The USA, The UK, Canada, Australia, New Zealand, Ireland, Singapore, Europe and many more. Our industry experience spans over two decades - fulfilling the dreams of study abroad aspirants and building strong and credible relationships with our stakeholders including our Partner Institutions, Franchise Partners, and Business Associates. Our expertise lies in helping students make informed decisions by choosing the country, university, and program that suits their preferences and career aspirations. We offer the best services to students for applications and visa processing and provide coaching for essential standardized tests such as SAT, ACT, GRE, GMAT, and English Proficiency Tests such as IELTS, TOEFL (iBT) & PTE, Language Coaching such as German Language, French Language, Japanese Language. We offer end-to-end assistance for Overseas Education Loans, which is our distinct offering for study abroad aspirants.

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