About Flamingo
Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.
Flamingo is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.
We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.
The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!
Mammoth Care is investing in our digital shelf capabilities to support growth alongside our retail partners, and Walmart digital in particular is growing quickly. It’s an exciting time to join.
We are seeking a dynamic Walmart Digital Shelf Manager to lead creative asset management for Harry’s, Lume, and Flamingo on Walmart.com. The ideal candidate has experience building best-in-class digital shelf for omnichannel retailers, with a major focus on Walmart, and pairs it with a strong creative vision and a growth-minded, analytical approach. You will develop and optimize every creative element of our retail presence, including product listings, A+ / Rich Media, and brand storefronts, translating performance data into compelling visual narratives that drive sales and strengthen our brand positioning.
Key Responsibilities
- Collaborate with the Brand Creative and Amazon digital shelf team to develop and execute creative strategy for Harry’s, Lume, and Flamingo on Walmart.com and all other retailers
- Partner with production teams, copywriters, and launch coordinators on Walmart art direction to deliver seamless new product launches.
- Lead the end-to-end process of creating, editing, and optimizing Walmart and retail specific creative assets, ensuring a cohesive and compelling brand narrative across listings, A+ / Rich Media, storefronts, and advertising materials.
- Optimize main images to lift CTR (benefiting advertising) and A+ / Rich Media to drive CVR.
- Form a hypothesis for each creative update and work with an analyst to track its impact. Explain the “why” behind changes to the brand and creative teams, tying creative work back to commercial strategy and broader brand goals.
- Collaborate closely with brand, retail, advertising, creative, and analytics partners to ensure cohesive and effective brand representation. Work with your manager to scope and prioritize your own work and clarify ownership across teams.
- Apply winning assets and learnings to other retail marketplaces such as Target, Ulta, and Kroger, within each marketplace’s creative requirements, and build reusable templates the broader team can use.
- Proactively monitor Walmart’s evolving best practices and platform updates, anticipating issues before they affect launches or ad performance.
- Build and upload Walmart listings from a creative point of view, partnering with retail leads on item setup so every item meets Walmart requirements and is optimized for SEO and AEO (Answer Engine Optimization)
- Apply a deep understanding of Walmart’s back end, categorization, and browse nodes to set items up for optimal performance.
- Troubleshoot back-end Walmart issues that block creative updates (publishing errors, content rejections, mis-categorized items) and drive them to resolution.
- Monitor listing health and creative performance data (content quality, CTR, CVR, search visibility) and recommend priorities based on what moves the business.
- Ensure full compliance with Walmart image specs, storefront requirements, and Terms of Service.
- Educational or professional experience in graphic design, marketing, advertising, or a related field.
- Roughly 2-3 years of e-commerce or digital shelf experience, including meaningful creative experience within the Walmart ecosystem.
- Demonstrated expertise managing and optimizing creative assets for Walmart, including a deep understanding of item setup, categorization, browse nodes, and marketplace-specific creative requirements, image specs, storefront standards, and Terms of Service.
- Data-driven mindset: able to connect creative decisions to commercial outcomes and form testable hypotheses. You don’t need to be an analyst, but you should partner with one to measure results.
- Experience troubleshooting back-end Walmart issues when updating creative assets (e.g., A+ / Rich Media, storefronts)
- Exceptional organization, communication, and collaboration skills, with the ability to work across departments and thrive in a fast-paced environment supporting three brands.
- Ability to work autonomously, running well-scoped work end to end with minimal guidance and delivering on time and in full.
- Proficiency with Adobe Creative Suite or Figma.
- Content syndication platform experience (e.g., Salsify, Syndigo) is preferred but not mandatory. Experience with SEO/AEO, Walmart Connect, or other retail marketplaces is also a plus.
Benefits and perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from our family of brands
We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $95,000 to $110,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.
Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.
Skills Required
- Educational or professional experience in graphic design, marketing, advertising, or a related field
- Approximately 2–3 years of e-commerce or digital shelf experience, including meaningful Walmart creative experience
- Expertise managing and optimizing Walmart creative assets, item setup, categorization, browse nodes, creative requirements, image specifications, storefront standards, and Terms of Service
- Ability to connect creative decisions to commercial outcomes and form testable hypotheses
- Experience troubleshooting Walmart backend issues affecting creative asset updates
- Exceptional organization, communication, and collaboration skills
- Ability to work autonomously and manage well-scoped work end to end
- Proficiency with Adobe Creative Suite or Figma
- Content syndication platform experience, such as Salsify or Syndigo
- Experience with SEO, AEO, Walmart Connect, or other retail marketplaces
What We Do
Everyone has a private body care routine. Places they want hair, places they don’t, and ways of caring for and removing it. We’ve spent years interviewing women about their routines, and with this knowledge, have designed products to make the experience a little more enjoyable. Meet Flamingo, body care that starts with hair.
