Sr. Analyst, Media Strategy

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
The Sr. Analyst, Media Strategy & Planning supports the development and execution of paid media campaigns that drive awareness, engagement, and leads for Comcast Advertising, Universal Ads, and FreeWheel. Reporting to the Sr. Manager, Media Strategy & Planning, this role partners with agency and cross-functional teams to ensure campaigns are strategically sound, performance-driven, and executed efficiently. The Sr. Analyst is responsible for managing day-to-day campaign execution through the agency, monitoring performance, and providing data-driven insights to optimize ROI.
Job Description
Core Responsibilities

• Partner with the Sr. Manager and agency to translate business goals into actionable media strategies across digital channels (display, OLV, CTV, paid search, paid social, and audio).

• Support the development of media objectives, strategies, and full-funnel campaigns to drive awareness, demand, and leads for the business.

• Help manage day-to-day agency relationships to ensure campaigns launch on time, within budget, and are aligned to business priorities.

• Track budgets, pacing, and campaign deliverables to ensure flawless execution.

• Monitor reporting dashboards and provide campaign level insights to optimize tactics.

• Provide subject matter expertise to influence key internal and external stakeholders such as partner agencies, cross-functional teams, and executive leadership.

• Work with agency to conduct competitive research, audience analysis, and channel performance deep dives to inform campaign planning.

• Partner with cross-functional teams, such as Brand Marketing, Organic Social, Marketing Analytics, and Content, to ensure coordination of media with creative efforts and broader marketing activity.

• QA media plans, trafficking, and creative to ensure accuracy before launch.

• Identify opportunities to test new tactics, audiences, and platforms.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or related field

• 3-5 years of experience in media planning, digital marketing, or advertising (agency or client-side; agency experience a plus)

• Hands-on experience with paid media channels such as display, video, paid search, and paid social

• Strong understanding of media metrics (CTR, CPC, CPL, ROAS, etc.) and how they ladder to business goals

• Ability to analyze performance data, extract insights, and translate into optimization recommendations

• Solid knowledge of Google Analytics

• Familiarity with marketing attribution and reporting dashboards (Looker, Tableau, MCI) preferred

• Strong understanding of digital media's role in lead generation

• Self-starter who can manage multiple projects simultaneously and adapt to shifting priorities

• Ability to work cross-functionally with teams in multiple locations

• Strong interpersonal and written communication skills

• Proficiency in Microsoft Office, experience with Excel required

• Strong presentation skills

• B2B marketing experience a plus

• Curious and proactive, with a desire to test and learn

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Advertising; Paid Search Marketing; Paid Media; Digital Marketing; Media Campaigns
Salary:
Pay Range: This job can be performed in New York City with a Pay Range of $75,886.27 - $124,177.54
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years