About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About the Role:
As Ovative continues to grow at an exciting rate, so does our need to expand and scale our website tagging, pixel support, and data quality infrastructure. Data and analytics are at the core of Ovative's offerings, and this role sits at the intersection of those two disciplines.
In this position, you will serve as the subject matter expert on marketing pixel implementation, server-side tagging, and CAPI integrations — the most critical technical competencies for this role. You will partner with client technology teams to outline requirements, troubleshoot implementation issues, and handle final UAT testing prior to deployment. Alongside this, you will support internal reporting data quality, stakeholder training, and the readiness of data pipelines that power our client-facing insights.
The ideal candidate is a self-starter who combines deep technical knowledge of modern tracking infrastructure with strong communication and relationship management skills. This role is pivotal in helping Ovative expand our distinctive offerings and position in the market as a data and technology leader.
Responsibilities of a Sr. Analyst, Measurement - Data Integration:
Server-Side Tagging & CAPI Implementation & Consultation (Primary Focus)
Lead the architecture, implementation, and QA of server-side tagging solutions across client environments
Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance
Review and validate client-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise
Manage and document tag implementations across past and current client engagements
Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms
Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released
Implementation & UAT
Lead QA of newly launched tags and pixels in conjunction with media analysts
Traffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedules
Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind
Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states
Client & Internal Relationship Management
Act as the primary client contact for all pixel, tagging, and CAPI requests during implementation, testing, and deployment phases
Produce client-facing documentation including implementation guides, QA checklists, and tagging specifications tailored to each client's technical capability
Clearly communicate updates and key details to both internal and client stakeholders
Serve as liaison during UAT troubleshooting, coordinating between the client, development teams, and internal analysts
Coordinate internal requests with client development sprint schedules to ensure timely media launches
Regularly meet with analyst counterparts to stay current on vendor and client updates
Requirements:
Advanced knowledge of server-side tagging and CAPI integrations (Meta CAPI, Google Enhanced Conversions, etc.)
Experience working with Tealium iQ and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus
Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
Experience partnering with development teams to outline requirements and QA tagging implementations
Strong communication skills with the ability to translate technical details for non-technical stakeholders
Preferred:
Experience in a marketing agency environment
Knows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI Gateway
Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Sr. Analyst positions, our compensation ranges from $75,000 to $93,000, which is inclusive of a 15% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
Skills Required
- Advanced knowledge of server-side tagging and CAPI integrations (e.g., Meta CAPI, Google Enhanced Conversions)
- Experience working with Tealium iQ
- Experience working with Adobe Experience Platform Tags (Launch)
- Familiarity with Google Tag Manager
- Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
- Experience partnering with development teams to outline requirements and QA tagging implementations
- Strong communication skills and ability to translate technical details for non-technical stakeholders
- Experience in a marketing agency environment
- Knowledge of SST implementation paths (direct API/manual code, partner platforms like Shopify/WooCommerce/HubSpot, GTM server-side containers, gateway solutions like Meta Signals Gateway or AWS-hosted CAPI Gateway)
- Working knowledge of GDPR and CCPA as they relate to passing user data server-side
What We Do
Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.
