Sr. Ad Measurement Analyst

We’re looking for a strategic and analytical Senior Ad Measurement Analyst to join our growing team at Fandom. In this role, you’ll partner closely with the Ad Impact Measurement Senior Manager to evolve and elevate our ad measurement practice—expanding our capabilities, refining processes, and introducing new tools and vendors to serve our partners and internal teams better.

The ideal candidate has deep advertising analytics and measurement expertise, with a strong track record of innovation and impact. You’re passionate about using data to tell compelling stories, enhance product offerings, and drive meaningful business outcomes. This is an exciting opportunity to shape the future of ad measurement at a fan-powered entertainment and gaming platform.

• Lead end-to-end execution of ad effectiveness research, including brand lift studies, performance, and audience engagement analysis across display, video, and branded content campaigns.
• Transform performance data into clear, compelling stories highlighting client campaigns' impact on the Fandom platform.
• Maintain Fandom’s performance benchmarks to provide meaningful context by vertical, format, and objective.
• Collaborate closely with Sales, Research, and Ad Operations to ensure measurement strategies are aligned with campaign goals, business objectives, and platform capabilities.
• Deliver clear, impactful insights to both internal teams and external partners through compelling presentations.
• Provide actionable, data-driven recommendations for campaign optimization to maximize advertising effectiveness and client success. 
• Clearly and concisely communicate complex measurement findings and methodologies to technical and non-technical audiences.
• Develop compelling case studies, one-sheets, and other documentation that showcase Fandom's capabilities and proven advertiser success to support sales initiatives and marketing efforts.
• Identify gaps in current processes and provide recommendations on how to enhance cross-functional collaboration and increase operational efficiency.

• 5+ years of experience in media analytics, digital advertising measurement, marketing science, or a related field.
• Strong proficiency with a range of measurement tools and platforms. 
• In-depth knowledge of ad impact measurement platforms, metrics, and industry trends.
• Solid experience with incrementality measurement (e.g., brand lift, sales lift) and a grasp of underlying statistical concepts
• Excellent communication and presentation skills with the ability to articulate complex information clearly, concisely, and engagingly.
• Strong analytical and problem-solving skills with a track record of synthesizing data from various sources into strategic, actionable insights.
• Significant experience in the end-to-end execution, analysis, and presentation of quantitative advertising research.
• Familiarity with attitudinal survey research, questionnaire design, and survey best practices.
• Working knowledge of the digital media and ads landscape, including ad serving technologies, formats, targeting tactics, and campaign optimization strategies.
• Experience working with or within a media publisher, agency, or ad tech platform
• Passion for media, entertainment, or gaming is a strong plus.
  

• Salary Range = (71k-130k USD)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs, including 401K match
• Paid Parental Leave
• International work environment with start-up culture 

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

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