Sponsorship, PR, and Events - Manager

Events Strategy and Execution

• Lead the planning and delivery of corporate, industry, brand, and audience-facing events from concept to execution.
• Develop event strategies that support brand building, stakeholder engagement, thought leadership, and revenue generation.
• Oversee event budgets, timelines, logistics, vendors, production, guest management, and post-event reporting.
• Manage event partnerships, sponsorship activations, speaker coordination, and on-site execution.
• Ensure all events reflect the organization’s brand standards and strategic priorities.
• Evaluate event performance through KPIs, audience feedback, media impact, and commercial outcomes.

Public Relations and Corporate Communications

• Develop and implement PR strategies that strengthen the organization’s reputation and market positioning.
• Manage corporate announcements, press releases, media briefings, executive profiling, and crisis communications support.
• Build and maintain strong relationships with media, journalists, industry influencers, and PR agencies.
• Identify proactive storytelling opportunities that elevate the organization, its leadership, and its content or commercial initiatives.
• Monitor media coverage, public sentiment, and industry conversations, providing insights and recommendations to leadership.
• Ensure consistency of messaging across all external communications and public-facing touchpoints.

Sponsorships and Partnerships

• Develop and execute the organization’s sponsorship strategy in line with brand and commercial objectives.
• Identify, evaluate, and secure sponsorship opportunities that enhance visibility, audience engagement, and revenue potential.
• Build and maintain strong relationships with sponsors, partners, agencies, and key industry stakeholders.
• Lead sponsorship negotiations, proposal development, rights packaging, and activation planning.
• Ensure sponsorship deliverables are executed to a high standard and provide clear value to partners.
• Work closely with commercial and content teams to create integrated partnership opportunities across platforms, events, and branded initiatives.

SKILLS AND COMPETENCIES

• Bachelor’s degree in communications, Public Relations, Marketing, Business, Media, or a related field.
• 5 to 10 years of relevant experience in sponsorships, public relations, events, brand partnerships, or corporate communications.
• Experience within a media organization, broadcaster, publisher, entertainment company, or similarly fast-paced brand environment is strongly preferred. 
• High editorial awareness of regional media nuances is a huge plus
• Proven track record of leading successful sponsorship deals, PR campaigns, and high-profile events.
• Strong existing network across media, PR, events, and brand partnership ecosystems is a plus.
• Experience managing agencies, vendors, and cross-functional stakeholders at senior levels.
• Arabic fluency is a must

Preferred Qualitificaitons:

• Media experience is a great plus
• Experience in working with dashboards Looker Studio or any other BI tool
• Experience in building data pipelines for reporting purposes