About Holley Performance Brands
Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we bring that energy to life through the experiences, communities, and partnerships that connect our brands to enthusiasts everywhere.
About the Team
At Holley Performance Brands, our Sponsorship & Partnerships team connects our brands to the communities, events, and personalities that define automotive performance culture. We identify and activate high-impact partnerships — from motorsports and industry events to creators and athletes — that build brand credibility, deepen enthusiast connection, and drive measurable business results.
Working closely with American Performance Division Marketing, Brand Experience, and Go-To-Market teams, we ensure sponsorships are not just visibility plays, but fully integrated brand and commercial drivers across campaigns, content, and customer touchpoints.
About the Role
We are looking for a commercially driven and well-connected Sponsorships and Influencer Coordinator to execute, and increase performance of our sponsorship program across motorsport, automotive events, and creator or athlete partnerships.
Key Responsibilities
Sponsorship Strategy & Collaboration
- Coordinate with social media creators, professional race teams, drivers, and sanctioning bodies to support sponsorship activations by fulfilling product requests in exchange for contracted content creation and branded asset delivery.
- Serve as a secondary point of contact for sponsored partners and their representatives (including agents, managers, and team personnel), ensuring clear communication, timely follow-ups, and alignment on deliverables.
- Manage the fulfilment and tracking of sponsored products, ensuring partners receive the correct components on schedule and in accordance with partnership agreements.
- Collaborate with partners to secure high-quality content and assets (photos, videos, social posts, event coverage) that meet brand standards and can be leveraged across marketing channels.
- Support relationship-building efforts with teams and drivers by providing responsive, professional communication and contributing to a positive partner experience.
Division Partnership Support & Governance
- Utilize partnership management tools and platforms to coordinate and track sponsorship campaigns, ensuring accurate execution, organization, and visibility across all partner activities.
- Support the measurement and reporting of sponsorship performance by collecting and analyzing data related to reach, engagement, and return on investment (ROI), helping identify the key drivers of value for each partnership.
- Assist in building business cases for current and prospective sponsorships by compiling performance insights, audience data, and market comparisons to support decision-making.
- Coordinate with internal stakeholders and external partners to ensure all sponsorship deliverables are fulfilled, properly documented, and aligned with contractual agreements.
- Support contract execution and partner negotiations by maintaining organized records, tracking deliverables, and contributing insights that help maximize partnership value and efficiency.
Activation & Go-To-Market Integration
- Support the execution of sponsorship activations and go-to-market initiatives by aligning brand campaigns with influencers, key motorsports events, racing series, and partner programs.
- Research and identify emerging trends across social media, motorsports, and automotive enthusiast communities, including up-and-coming influencers, racers, teams, and digital platforms to inform sponsorship and activation strategies.
- Collaborate with sponsored drivers, teams, and influencers to ensure alignment with campaign objectives, assisting in the development and deployment of coordinated content and promotional efforts.
- Help integrate sponsorship assets into broader marketing campaigns, ensuring consistent messaging across digital, social, event, and partner channels.
- Track and report on the performance of sponsorship activations and partner-driven campaigns, providing insights and recommendations to improve future programs.
- Maintain awareness of industry trends, competitor sponsorships, and emerging opportunities within racing and enthusiast spaces to support strategic partnership decisions.
Asset Management & Content Enablement
- Establish standards for capturing, organizing, and distributing sponsorship and influencer assets across the organization
- Ensure partnership assets are properly stored, tagged, and accessible within DAM systems for cross-functional use
- Partner with division teams and coordinators to drive consistent asset management practices
- Support enterprise-level partnerships by ensuring high-value assets are captured and scaled across campaigns
Brand Representation & Industry Engagement
- Represent Holley Performance Brands at sponsored events, race programs, and partner activations, ensuring a professional, consistent, and engaging brand presence that supports both company and partner objectives.
- Serve as an on-site liaison for sponsored drivers, teams, and partners, assisting with coordination, asset visibility (decals, displays, product placement), and overall execution of sponsorship deliverables.
- Travel regularly to attend events (approximately one per month) and support key Holley flagship events (e.g., LS Fest, Ford Fest), maintaining a flexible schedule to meet the needs of race weekends and event activations.
Qualifications
Required Experience
- 2-3 years of experience in sponsorships, partnership marketing, or brand partnerships
- Proven track record of negotiating and activating sponsorships that deliver measurable brand and commercial outcomes
- Strong commercial acumen — able to evaluate opportunities based on brand fit, audience quality, and ROI
- Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations
- Experience working cross-functionally to integrate partnerships into broader marketing initiatives
Preferred Experience
- Experience within automotive, motorsport, or enthusiast-driven categories
- Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
- Experience operating within a multi-brand or division-based organization
- Familiarity with digital asset management (DAM) systems and content workflows
- Existing relationships within the motorsport or automotive performance ecosystem
Why Join Us
- Shape how Holley shows up in the real world — from racetracks and events to partnerships that define automotive performance culture
- Contribute to high-impact partnerships from strategy through activation, with the opportunity to directly influence brand visibility and commercial outcomes
- Work at the intersection of brand, community, and motorsport, connecting iconic products to the people and moments that matter most
- Be part of a transformation as we build a faster, more integrated marketing organization designed to win in a competitive, enthusiast-driven market
- Collaborate with a passionate team that values ownership, creativity, and a bias toward action
Why Holley Is a Great Place to Work
At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.
Skills Required
- 2-3 years of experience in sponsorships, partnership marketing, or brand partnerships
- Proven track record of negotiating and activating sponsorships that deliver measurable brand and commercial outcomes
- Strong commercial acumen, including the ability to evaluate opportunities based on brand fit, audience quality, and ROI
- Excellent relationship management and negotiation skills, including experience managing contracts and partner expectations
- Experience working cross-functionally to integrate partnerships into broader marketing initiatives
- Experience within automotive, motorsport, or enthusiast-driven categories
- Deep understanding of the automotive performance landscape, including key events, series, athletes, and communities
- Experience operating within a multi-brand or division-based organization
- Familiarity with digital asset management systems and content workflows
- Existing relationships within the motorsport or automotive performance ecosystem
Holley Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Holley and has not been reviewed or approved by Holley.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and life insurance, with coverage available early for some roles. The overall package is portrayed as solid and competitive, even if specific plan costs are not detailed.
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Retirement Support — The retirement program includes a company 401(k) match with a potential additional discretionary component. This design is seen as a meaningful foundation for long-term savings.
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Leave & Time Off Breadth — PTO is characterized as generous and part of a standard, comprehensive benefits suite. Time off availability complements core insurance and savings offerings.
Holley Insights
What We Do
Holley is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products for car and truck enthusiasts. Holley offers the largest portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and the personalization of their classic and modern cars. Holley has disrupted the performance aftermarket category by putting the enthusiast consumer first, developing innovative new products, and building a robust M&A process that has added meaningful scale and diversity to its platform.
