Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.
Position: Sponsorship Analyst
Division: Partnership Solutions
Location: New York City or remote
Reports to: Vice President, Data & Analytics
Company
Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports for the past three years.
At Allied Sports, we let our values speak louder than our value proposition. We begin every weekly all-
company meeting by reinforcing the organizational values that define what it means to be Allied.
- Driven – All grit, no quit. We love what we do and use that drive to help our clients win every day.
- Versatile – Built for change. We strive for continuous improvement; progress, not perfection.
- Meticulous – Do the corners because details matter. Little things done well make big things happen.
- Real – We lead with transparency and vulnerability to empower teammates who feel heard and seen.
- One – We, not me. We always put team first and find every opportunity to reward the assist.
The Opportunity:
Allied Sports is seeking an Sponsorship Analyst, to support a diverse portfolio of clients across the agency, including brand partners, rights holders, and sports talent, spanning multiple lines of business such as advisory, sales, and talent representation.The Analyst will be responsible for assisting with day-to-day management of internal research requests, data-oriented client support, and industry/fan insight generation related to both existing and prospective sports marketing client business. The Analyst will be expected to provide general communications and administrative support related to Allied Sports analytics services, interface with internal stakeholders, clients, and research vendors, and ultimately demonstrate proficiency in leveraging data to evaluate sponsorship deals and guide sponsorship strategy. While expertise related to data science, statistics, and coding is a plus, this role will be more focused on applications of consumer research and media metrics from a partnership marketing perspective.
Responsibilities
- Assist with day-to-day management of internal research requests emanating from both brand marketing and partnership development (commercial) teams, respectively
- Provide data-oriented client support for both brand and property clients related to questions of sponsorship strategy, deal/asset valuation, and marketing performance measurement
- Leverage data to generate industry and fan insights related to existing client endeavors as well as prospective clients (new business pitches, RFP responses, etc.)
- Provide general communications and administrative support related to Allied Sports analytics services, particularly w/r/t internal research request pipeline management
- Learn and utilize Allied Sports research toolkit including subscription-based services related to consumer demographics/behaviors, business intelligence, industry news aggregators, and media measurement
- Manage relationships with existing and potential research vendors as part of the on-going development of our Allied Sports research toolkit, or for ad hoc client projects
- Assist with presentations/decks, development of client-facing materials, and research-related storytelling including data visualization
- Interface directly with brand and property clients when/where data/research support is needed
Qualifications
- Minimum 0–2 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
- Understanding of basic principles of data organization, manipulation, and cleaning (constructing data frames/tables, variables vs observations, sorting and labeling, statistical analysis)
- Some agency experience or equivalent academic understanding of sports, sports marketing, sponsorships/partnerships, event marketing, valuation, and ROI measurement
- Ability to think analytically, grasp data concepts/ trends, and articulate data stories in layman’s terms (i.e. data storytelling)
- Ability to problem-solve independently and in groups
- Excellent time management, written, and oral communication skills
- Proficient in Microsoft suite, particularly Microsoft Excel
- Preference for experience with data analysis tools like R/R Studio, Python, syndicated consumer research services like YouGov, Simmons, GWI, or custom survey/ polling work (questionnaire development, fielding, data crosstabulation, etc.)
Considerations
- Base salary range: $65,000 - $75,000 annually
- Hybrid schedule: Office in New York, NY with 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri) weekly.
- Benefits include Vision, Medical, Dental, Commuter Benefits etc.
Base salary represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on several factors, including market dynamics, location and region, experience, specialized skills/training (education), and level of responsibility. Allied Sports expects to hire for this position near the middle of the range. Allied Sports would consider paying a salary or rate near the higher end of the range only in truly exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position.
#LI-DNI
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Top Skills
What We Do
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
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